There is a higher number of women in Nigeria than men and nearly all of them have something in common irrespective of age; they all have hair which needs to be washed, braided, fixed with extensions, coloured or flat ironed.
Owning a salon in Nigeria is a very lucrative business. It is a business that can be done on the side or full time depending on your availability, goals and projection. It is also a business one can start even if you do not possess hair making skills. With a good business head on your neck and great hiring skills, you may be on the way to owning a lucrative hair salon in Nigeria thus improving your life and making you an employer of labour.
With the recent GDP rebasing and the economic climate being what it is, there is no better time than now to review your life, discard what is no longer working well for you (like that job you hate so much) and find new, better ways to make your life more profitable.
To do this, it just requires taking a little time out and using that time to plan for a more profitable future. Start by making a list of what you need which will include:
- A business plan
- A unique selling proposition. What will set your salon apart from the stylists in Mushin and under bridge Ikeja? It could be customer service.
- Salon equipment. Equipment is getting cheaper by the day. You need to invest in a standard generator, hair curlers, flat irons, hair products.
- Suppliers
- Hired staff. Do you want to spend time learning how to do hair or do you want to hire someone?
- A location. Do you know you can run a salon from your home if you can’t afford to rent a shop? Ladies in the UK can attest to the numerous home salons offering affordable hair care.
Once you’ve made a note of these things, here are questions you need to ask yourself:
- Who is the target audience for your salon? This will determine the location of your shop.
- What is the pricing for your services? This is dependent on your chosen target audience.
- Do you want to cater for the rich? Students? Kids?
- What are your competitors offering your clients? How can you provide this service or more?
- What will the physical appearance of your salon look like? You need to look at it through the eyes of your prospective clients.
It is important to create realistic goals for your salon. With answers to these questions and initial capital, you then need to develop low cost client attraction strategies.
Clients will not magically appear; even magicians have to wave their waving sticks so begin to think about how you are going to market your business to gain clients and make more profit. These client attraction strategies must not cost you an arm and a leg. Your goal is to provide quality hair care services and make MONEY; it is about increasing sales and reducing expenses.
Here are some ways to market;
- Perform a survey, online and in your locality. Research your local competitors based on professional knowledge and technology.
- Are you computer savvy? Create a website. How many salons in Nigeria have online booking? How many even have websites?
- Network in your area, those are your closest customers.
- Develop an active referral program where you use your existing clients to introduce their friends to your salon thus giving them discounts on their services.
With all of these things in place, you can attract clients, develop profitable promotions, review salon services and have weekly business reviews.
Standing still in life simply means you will cease to exist. You must be either moving forward or you are actually moving backwards which is the worse direction you can be traveling in.
Get up and live your dreams whether it’s to open a hair salon or anything else your heart desires.
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This article was first published on 12th July 2014 and updated on February 12th, 2016 at 3:08 pm
Comments (29)
I was really motivated
Hi, please I’m looking forward to establishing a salon business in Awka, Anambra state. How much do u think can cover all the necessities in opening a standard salon business.
Kindly get back to me via my email: bloomerics@outlook.com.
Thank you
I was highly motivated and moved by your special advice. May God bless you.
Waow! I was motivated by your write up and i really want to open a salon business in Asaba, but i dont know how much it will cost me in that location.
Hi, please I’m looking forward to establishing a salon business in Ayobo, lagos state. How much do u think can cover all the necessities in opening a standard salon business.
Kindly get back to me via my email:kingsley.hills@gmail.com
Hi, pls am looking to open a Unisex salon in PHC. How much will it cost to open one.. plus do u have an idea where i can get a good and lasting salon equipments. … oge2484@gmail.com thanks
A motivating and encouraging write up for those of that just started a salon business.thanks I learnt more from the write up.
thanks for the tips. pls kinda deed list of kits and possibly where to look out variety
Unisex salon would cost how much? Please!
I will like to set up a beauty salon and spa somewhere around Ikeja or surulere,how much do you think it will cost me,i can get a suitable location of my own and i have a pic of what i had like to have..thanks will be waiting on your response
Am really inspired,really want to open a beauty salon and a make up studio.how much could that cost plz.reply ASAP
Wow thanks for your words of encouragement am really motivated, I have the idea but I want to go for a training at least for few moves what do I need to do as am planning to go for it thanks
Nice motivating story, I am highly motivated by your words of encouragement….I am planning to open a male beauty salon in Abuja area, please how much can it eat……..
Like how much do u think will cost to set up a standard beauty and make up salon? Please send reply to coolseun200@gmail.com. Thanks
Thanks for d encouragement. I’m motivated. God bless you
I am really inspired by your writing, i am planning to set up a beauty salon in Ibadan, i was almost giving up on the idea when i saw your write up, please how much will it cost me to start a standard salon that will stand out? where can i get good and affordable equipment? thanks.
Good business motivation… Thanks so much for this.. .i want to start a unisex salon and spa in Ogbomosho… In your vast knowledge of this, how much do you think can go into this?
richmikky@gmail.com
Thank you in advance
thanks for this write up. How much on the average do you think will cost to set up a classy salon in Lekki, Lagos excluding rentals.
please reply via aorosemary@gmail.com
Thanks
Good business motivation… Thanks so much for this.. .i want to start a unisex salon and spa in Ogbomosho… In your vast knowledge of this, how much do you think can go into this?
richmikky@gmail.com
Thank you in advance
im a professional hairstylist. I need someone to partner with to set up a trendy salon. I’m really good at what I do and I can show proofs. if interested, reach me on luvliveprocreate@yahoo dot com
Pls can I get your number so we can talk.Thanks
God bless you writter…
Hello,am hoping to open kids salon in lekki Epe axis,how much do youb think I will need to set it up
thanks for this. how much can start a standard unisex salon. reply via email.
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Pls, i really need to open a beauty salon and make up studio in ibadan, how much will that cost please reply me ASAP. Email: hogundipehomoshalewah@gmail.com