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Diamond Bank has a new identity, coming as a transformation the Bank has promised will help serve its consumers better. The identity comes with new brand colours and shibboleth. This is coming from the bank at the end of the year to power it to new heights in the next year and to encourage expansion and new investments. In a statement by the bank, signed by the Managing Director, Alex Otti, it states that,  “The logo’s bright and optimistic colours, which capture the colour spectrum of a Diamond, signifies our determination and ability to continue to lead the way with a range of innovative products and services essentially tailored to meet your banking needs. By modifying our logo, we want to reaffirm our commitment and desire to provide tailor-made banking solutions for you.” “These changes also imply that we must develop a deeper relationship with you, and this has formed the basis of our new payoff line –Your Bank. So when it comes to saving for a future project or looking for capital to start /improve your business; we want to be able to partner and work with you every step of the way so that your dreams become a reality. The re-brand also coincides with the company’s improving results. With your support we have witnessed impressive all-round growth since January 2012 and have in turn invested in people, technology and partnerships that will sustain a platform to help you succeed.”  

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This article was first published on 12th November 2012

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