Archives Tag: sports fan engagement
How Digital Communication is Enhancing Sports Fan Engagement
April 19, 2022
Nigeria’s digital infrastructure has expanded rapidly, with over ninety percent mobile penetration creating fertile ground for audience‑centric sports communication. Additionally, a significant majority of Nigerians identify as sports fans (74 percent according to global surveys) underscoring the nationwide appetite for interactive sports content. Against this backdrop, sports organizations are innovating digital strategies to transcend geographical and … Continue reading How Digital Communication is Enhancing Sports Fan Engagement
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