Why You Can Never Win the Price Game as a Small Business Owner
Have you ever felt guilty for charging what you truly deserve for your products or services? You’re not alone. Many small business owners in Nigeria experience this. Some customers believe that because you run a small business, your prices should be rock-bottom low. Others might even guilt-trip you with statements like, “I know 10 […]
How to Set Profitable Prices for Your Services As a Freelancer
Freelancing can be an exciting and rewarding career, but pricing is one of the biggest struggles most freelancers face. Set your price too low, and you undervalue your work; set it too high, and you risk losing clients. The trick? Set profitable prices. Read more about Business If you’ve ever had a client tell […]
10 Pricing Strategies for Nigerian Products and Services
Are you selling stuff in Nigeria and wondering how to set your prices? Don’t worry, we’ve got you covered! Let’s talk about some smart pricing strategies that can help your business grow. These pricing strategies work for all kinds of products and services, whether you’re selling food, and clothes, or offering services like haircuts […]
4 Pricing Strategies to Help Your Business Survive Inflation
As of this article’s writing, Nigeria is in the grip of intense inflationary pressure. On average, prices have shot up 33% in the last year. Energy, food, and transportation costs have soared by much greater margins. If there ever was a need for businesses to adopt smart pricing strategies, it’s now. They’ll either do […]
Pricing Your Products or Services: What You Should Know
Pricing your products or services is a key part of running a business. The right price can help you make money and grow your company. The wrong price might drive customers away or cause you to lose money. Here’s a step-by-step guide to help you set the right prices. Read more about Business Understand […]
Innovative Pricing Strategies for PropTech Startups
In the ever-evolving landscape of property technology (PropTech) startups, maximizing revenue is paramount for sustainable growth and success. Innovative pricing strategies play a crucial role in achieving this goal, enabling startups to capture market share, increase profitability, and stay ahead of the competition. Let us delve into four intense solutions for PropTech startups to […]
Effective Pricing Models for SaaS (Software-as-a-Service) Startups
For SaaS (Software-as-a-Service) startups in Nigeria, implementing effective pricing models is essential to maximize subscription revenue and drive business growth. Pricing strategies play a critical role in attracting customers, achieving profitability, and establishing a competitive edge in the dynamic Nigerian market. In this article, we will explore some effective pricing models for SaaS startups […]
How Businesses in Nigeria Can Win with the Right Pricing Strategy
Since the outbreak of the pandemic in 2019 and the Russo-Ukrainian war this year, the global economy has been battling high inflation rates. This has led to a huge increase in domestic and industrial raw materials. You could go to a mall at the beginning of the week to window shop for a pair […]
3 Effective Ways To Price Your Products In 2022
The year is not over yet until it is. There are certain things you can still get right with your business within the next three months, which will set you up for greater success in the future. One of these things is the price factor of your products or services. A lot of business people […]
How To Determine The Market Value Of Your Business
How much is your business worth? That’s a question a lot of entrepreneurs have asked themselves at least once. But not many of them have gone on to find out the current market value of their business. And they probably won’t do so until they have to woo investors for their enterprise or sell it […]
Tips On How To Set Prices For Your Fashion Business
Your fashion products are on their marks, ready and set to go into the market, but there is a little problem, you don’t know what price to set. Pricing is undeniably an important aspect of any business, and fashion business is not excluded. Many fashion businesses have closed down because they lack the knowledge […]
Five Pricing Tips For Small Businesses
Setting the right price for your product isn’t a particularly straightforward task to undertake. Perhaps the idea of a ‘perfect price’ is faulty; maybe what we really need to do, when faced with the decision to fix a price, is to find a balance between our desire to make a profit and our customers’ perception of our […]
Price versus Quality: Customer Priorities in Perspective
In business, the aim of every company or business firm is to make good profit while keeping long lasting customers and attracting new customers each time with products and services that are solution oriented and are in constant demand. However, there are several major determinants of profit margins and successful businesses. Two of these key […]
How to Set the Right Price for Your Product
Coming up with the right price for a product can be quite a tricky business. It becomes more difficult in the face of intense competition or in times of economic difficulty. It is important that you know how to keep customers coming for your goods without running your business into the quicksand of price wars […]