Archives Tag: Nigerian Brands

BUSINESS

Top 10 Nigerian Brands of 2023

April 19, 2022

  The year 2023 has been a not-very-straightforward period for Nigerian brands. Multiple crises converged to impede progress for many an enterprise. But despite the hiccups that most SMEs and larger companies faced, there were success stories that shone through. In this article, in no particular order, we’ll explore the top 10 Nigerian brands that … Continue reading Top 10 Nigerian Brands of 2023

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BUSINESS

Establishing a Robust Online Presence for Nigerian Brands

April 19, 2022

  In today’s digital age, having a strong online presence is essential for Nigerian brands to thrive in a competitive marketplace. The Internet has transformed the way businesses operate, connect with customers, and market their products or services. This article explores strategies and steps for Nigerian brands to establish a robust online presence and harness … Continue reading Establishing a Robust Online Presence for Nigerian Brands

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BUSINESS

How Nigerian Brands Can Leverage Data Analytics for Business Insights

April 19, 2022

  In today’s data-driven world, Nigerian businesses have access to a wealth of information that can unlock valuable insights and drive decision-making. The key lies in effectively harnessing this data and leveraging analytics to uncover meaningful patterns, trends, and correlations. By doing so, organizations can gain a competitive edge, identify growth opportunities, optimize operations, and … Continue reading How Nigerian Brands Can Leverage Data Analytics for Business Insights

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BUSINESS Top 10

Top 10 Nigerian Brands of 2022

April 19, 2022

  Throughout the year 2022, Connect Nigeria has profiled some of Nigeria’s leading brands on a weekly basis. We have covered well-known names in various industries—finance, real estate, engineering, publishing, pharmaceuticals, and information technology, just to name a few. Our articles about them have explained the products and services they offer, and why they’re so … Continue reading Top 10 Nigerian Brands of 2022

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BUSINESS

Sales Increase: 3 Ads Content Samples Brands Should Apply

April 19, 2022

  Marketing ads are opportunities for brands to tell the world about their brand stories, values, and uniqueness. This has been the secret of leading brands across the globe. Unfortunately, many Nigerian brands often engage in ads content that do not convey messages that inspire customer purchase. Read more about Business Content is king, which … Continue reading Sales Increase: 3 Ads Content Samples Brands Should Apply

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BUSINESS

How Nigerian Brands Can Win With Emoji Marketing

April 19, 2022

  One of the underused models of the market is emoji marketing, which is within the social media spectrum. Emojis can be defined as pictorial images that express thoughts, personalities, and emotions without words. Emojis and GIFs are really fascinating ways to express thoughts and have become very popular since the advent of social media. … Continue reading How Nigerian Brands Can Win With Emoji Marketing

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TECH

Integration Of BitPowr Blockchain Technologies By Nigerian Brands

April 19, 2022

  Blockchain is simply a  system of documenting data in a way that makes it difficult or impossible to change, hack, or cheat the system. A blockchain is practically a digital ledger of transactions that are repeated and circulated across the entire network of computer systems on the blockchain. Each block in the chain contains … Continue reading Integration Of BitPowr Blockchain Technologies By Nigerian Brands

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TECH

Utilizing Chatbots To Improve Customer Services By Nigerian Brands

April 19, 2022

  About 39.5% of mobile phone internet users in the Middle East and Africa used messaging apps to communicate by 2015. This figure is expected to increase to 42.9% in 2019.  Instant messaging is becoming more popular as a means of communicating in the world and Nigeria is a part of that movement. Read more … Continue reading Utilizing Chatbots To Improve Customer Services By Nigerian Brands

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BUSINESS Entrepreneurship Nigeria Top 10 Year In Review

Top 10 Most Influential Brands In Nigeria For 2021

April 19, 2022

  Nigeria is Africa’s economy and she is blessed with great brands – whether old or new. In this article, we shall itemize the top 10 most influential brands in Nigeria. The rationale behind our choice is anchored on public opinions from several selected studies, their influence on the Nigerian market, and the product’s relevance … Continue reading Top 10 Most Influential Brands In Nigeria For 2021

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BUSINESS

Video Of The Week: 3 Nigerian Brands Making Great Impacts On Nigeria’s Economy

April 19, 2022

  Nigerian entrepreneurs are making great strides in the country’s economy by boosting their GDP growth, attracting foreign investors, assisting with employment, and ultimately serving society. They have brought in new innovative ideas to help develop the country even better. Read more about Video of the week In our video of the week, we look … Continue reading Video Of The Week: 3 Nigerian Brands Making Great Impacts On Nigeria’s Economy

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BUSINESS TECH

3 Ways Nigerian Brands Will Benefit From The Metaverse

April 19, 2022

  Metaverse is the new buzzword. When we thought we had seen the best of the digital age, Mark Zuckerberg (MZ), co-founder of Facebook, did a video proclaiming the advent of the metaverse, and the possibilities and features it held. It was awesome seeing MZ navigate the virtual reality or alternate universe with its 3D … Continue reading 3 Ways Nigerian Brands Will Benefit From The Metaverse

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BUSINESS

Brands We Love: Dala Foods

April 19, 2022

For the variety of indigenous foods that it boasts, Nigeria’s packaged foods industry puts out only a fraction of what it can. The sector is growing, but it’s barely representative of the rich culinary heritage of the country’s many ethnicities. Dala Foods is one of a handful of companies working to plug this deficit.  They … Continue reading Brands We Love: Dala Foods

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BUSINESS

Brands We Love: Honeywell Group

April 19, 2022

The Honeywell Group is best known for its flour mill business, which is one of the largest in the agro-processing subsector of Nigeria’s manufacturing industry. But Honeywell flour mills, widely recognized as it is, represents only one of several arms of a large conglomerate, one which sits close to the top of the elite class … Continue reading Brands We Love: Honeywell Group

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BUSINESS Tip of the Day

Why You Need to Build a Great Brand Identity

April 19, 2022

      Testing new waters by adding to my skills has been one enlightening and engaging process. One of the many lessons my tutor kept hitting my ears with was how important building a great brand identity is for businesses and companies. Those who coined the phrase, “Brand is everything”, I have come to … Continue reading Why You Need to Build a Great Brand Identity

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