Archives Tag: Marketing

BUSINESS FinTech Sale TECH

5 Ways to Leverage Social Media Platforms to Boost Sales

April 19, 2022

  Social media has transformed the way businesses promote their products and engage with customers. For tech companies in Nigeria and across Africa, leveraging social media platforms effectively can be a game-changer for increasing product sales and brand visibility. With millions of active users on various social media channels, it presents a vast pool of … Continue reading 5 Ways to Leverage Social Media Platforms to Boost Sales

Post Image

BUSINESS FinTech

5 Key Considerations When Creating a Marketing Strategy

April 19, 2022

  In the fast-paced and competitive world of Financial Technology (Fintech) startups, a well-crafted marketing strategy is crucial for success. Effectively reaching and engaging with the target audience can be the differentiating factor that propels a Fintech startup to prominence. Read more about FinTech Building a robust marketing strategy requires careful planning, research, and a … Continue reading 5 Key Considerations When Creating a Marketing Strategy

Post Image

BUSINESS

Establishing Trusted Influence in Influencer Marketing

April 19, 2022

  Influencer marketing has emerged as a formidable force, transforming the way businesses connect with their target audiences. With social media platforms becoming an integral part of daily life, influencers wield significant power in shaping consumer perceptions and behaviours. While influencer marketing has matured over the years, the challenge for business owners lies in ensuring … Continue reading Establishing Trusted Influence in Influencer Marketing

Post Image

BUSINESS

6 Powerful Marketing Psychology Techniques

April 19, 2022

  In the fast-paced and competitive world of marketing, understanding consumer behaviour is key to driving sales and achieving success. By leveraging the principles of psychology, businesses can tap into the subconscious desires and motivations of their target audience. This article explores six powerful marketing psychology techniques that will not only captivate your audience but … Continue reading 6 Powerful Marketing Psychology Techniques

Post Image

BUSINESS

10 Absolutely Free Marketing Ideas for Your Business

April 19, 2022

  Tight margins, eternal vigilance, and tough tussles with competitors—these are facts of the contemporary business world, even for SMEs. Unfortunately, today’s commercial environment tends to reward the bigger players, because they have larger advertising and marketing budgets. Smaller enterprises, on the other hand (perhaps including yours), have to make the most of very lean … Continue reading 10 Absolutely Free Marketing Ideas for Your Business

Post Image

BUSINESS How To

How to Engage in the Art of Seductive Marketing (Part 2)

April 19, 2022

  In Part 1, we noted that seductive marketing is an alluring approach that aims to captivate and persuade customers through the art of attraction. It involves creating marketing campaigns that appeal to consumers’ emotions, desires, and aspirations, creating a sense of allure and temptation. The goal is to create a strong emotional connection between … Continue reading How to Engage in the Art of Seductive Marketing (Part 2)

Post Image

BUSINESS How To

 How to Engage in the Art of Seductive Marketing (Part 1)

April 19, 2022

  The Art of Seductive Marketing is a captivating approach that aims to entice and persuade customers in a seductive manner. It involves creating irresistible marketing campaigns that appeal to consumers’ emotions, desires, and aspirations. This form of marketing employs various strategies, such as storytelling, sensory stimulation, and personalization, to create a strong connection between … Continue reading  How to Engage in the Art of Seductive Marketing (Part 1)

Post Image

BUSINESS FinTech

6 Examples of Fintech Content Marketing that Works

April 19, 2022

  In today’s fast-paced digital landscape, content marketing has become a vital strategy for businesses across industries, including the ever-evolving fintech sector. Fintech companies leverage content marketing to build brand awareness, establish thought leadership, engage their target audience, and drive customer acquisition. This article explores six compelling examples of fintech content marketing that have proven … Continue reading 6 Examples of Fintech Content Marketing that Works

Post Image

BUSINESS

Simplified Strategies for Effective Product/Service Marketing

April 19, 2022

  In today’s competitive business landscape, effective marketing is essential for attracting customers and driving sales. However, marketing can sometimes seem complex and overwhelming. This essay aims to simplify marketing strategies and provide actionable tips to help businesses effectively promote their products or services in a way that resonates with customers. By employing these straightforward … Continue reading Simplified Strategies for Effective Product/Service Marketing

Post Image

BUSINESS

Harnessing the Potential of Word-of-Mouth Marketing

April 19, 2022

  In today’s competitive business landscape, one of the most powerful and cost-effective marketing strategies for small and medium-sized enterprises (SMEs) is harnessing the power of customer referrals. Word-of-mouth marketing, driven by satisfied customers, can significantly impact a company’s growth and success. This article explores the immense potential of customer referrals and provides practical insights … Continue reading Harnessing the Potential of Word-of-Mouth Marketing

Post Image

BUSINESS TECH

How Artificial Intelligence Can Help You Improve Your Marketing ROI

April 19, 2022

  Forward-looking businesses are always searching for ways to maximize their marketing return on investment (ROI). Artificial intelligence (AI) has emerged as a powerful tool that can revolutionize marketing strategies and drive better results. By leveraging this technology, businesses can gain valuable insights, optimize campaigns, personalize customer experiences, and ultimately enhance their marketing ROI. Read … Continue reading How Artificial Intelligence Can Help You Improve Your Marketing ROI

Post Image

Opportunities TECH

Global Church Summit: Africa’s Biggest Church Communication Summit

April 19, 2022

Church-Tech: Pastors, Ministry Leaders And Christian Business Executives To Attend Africa’s Biggest Church Communication Summit Gone are the days when Africa was the last to know about innovative and technological trends that ensure efficiency in Church communications. Read more about Opportunities With Africa’s Premier Communication, Innovation & Tech Conference, pastors, ministry leaders and Christian business … Continue reading Global Church Summit: Africa’s Biggest Church Communication Summit

Post Image

Health

Revolutionizing Healthcare: Marketing Innovation in the Digital Age

April 19, 2022

  In recent years, the healthcare sector has witnessed a significant transformation in how organizations promote their services and engage with patients. The rapid advancement of technology and the rise of digital platforms have paved the way for marketing innovation in the healthcare industry. This article will explore the exciting opportunities and challenges presented by … Continue reading Revolutionizing Healthcare: Marketing Innovation in the Digital Age

Post Image

BUSINESS Leadership Personal Development Training

Grow Your Business Easily Inside Club Connect Community Platform

April 19, 2022

Nigeria’s top information site and company, Connect Nigeria, is proud to announce the launch of its new community platform for business owners looking to grow and scale their businesses easily.   The business community platform, Club Connect, is open to members of various industries and is designed to provide a space where business owners can … Continue reading Grow Your Business Easily Inside Club Connect Community Platform

By adesewa

Post Image

BUSINESS

Unlocking the Power of Proactive Marketing

April 19, 2022

  In today’s fast-paced and ever-evolving business landscape, staying ahead of the curve is crucial for success. This holds particularly true in the realm of marketing, where the competition is fierce, and consumer expectations are constantly changing. To thrive in this dynamic environment, businesses need to proactively adapt their marketing strategies and stay ahead of … Continue reading Unlocking the Power of Proactive Marketing

Post Image