Archives Tag: Market gaps

BUSINESS

How to Identify and Exploit Market Gaps

April 19, 2022

  Not every gap has a market. It’s a simple yet profound truth that underscores the complexity of entrepreneurial ventures. While it’s tempting to chase after every perceived gap in the market, savvy entrepreneurs know that identifying a true opportunity requires more than just spotting a void—it necessitates understanding the underlying dynamics of consumer behaviour, … Continue reading How to Identify and Exploit Market Gaps

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BUSINESS Business Ideas

How To Identify Customers’ Needs And Market Gaps Using 4As 

April 19, 2022

  Before establishing that business, have you done your due diligence? Are you sure there is a need? Have you identified the consumer gaps? As a business strategist, I have observed many businesses fail because there was no gap that needed to be filled. Some people simply go into establishing businesses because they have the … Continue reading How To Identify Customers’ Needs And Market Gaps Using 4As 

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