Archives Tag: Brands

BUSINESS

5 Ways To Maintain Brand Relevance

April 19, 2022

  Things are rapidly changing in your industry. You can only do your business some good by changing with the times. There are new trends and ways of doing things that change every day, but if you refuse to optimize your own method or simply become slow with the process, your brand can easily be … Continue reading 5 Ways To Maintain Brand Relevance

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Social Media

Positioning Yourself As An Influencer Marketer

April 19, 2022

  Many social media influencer marketers have great futures in the industry. Unfortunately, major brands do not reach out to them despite the fact that they can give better results. In addition, these influencers efforts to gain visibility is most times unfruitful. This is usually the harsh reality that they meet with. Read more about … Continue reading Positioning Yourself As An Influencer Marketer

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BUSINESS

Brands We Love: SystemSpecs

April 19, 2022

SystemSpecs is a leading Information Technology company that provides financial technology, payroll, and human resource management software to organizations in Nigeria and other African countries. The company has been in operation for almost thirty years. It serves a diverse customer base, including individuals, businesses of all sizes (SMEs and large corporations), and clients at the … Continue reading Brands We Love: SystemSpecs

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BUSINESS

Brand Strategy For Business Growth

April 19, 2022

A BRAND is just a product identification term used to perceive and identify something, perhaps someone, a business or product. In business, a good brand creates loyalty, profitability and goodwill. It helps your business go further ahead to where it should. Simply put, every business needs a good brand strategy. Read more about Business Whether … Continue reading Brand Strategy For Business Growth

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BUSINESS

Brands We Love: VoguePay

April 19, 2022

  VoguePay is an online payment gateway that facilitates electronic payments on digital platforms. This includes settling bills for shopping, utilities, financial services, and other online transactions involving the transfer of money from one party to the other. The company was founded in 2012 by a team of five, including Michael Simeon, who is now … Continue reading Brands We Love: VoguePay

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BUSINESS

How Stuff Works: How Influencers And Content Creators Make Money

April 19, 2022

  I recently discovered for all the campaigns that OEM’s like Tecno and Oppo do and all the stats that point to high internet penetration in Nigeria, there is not a lot of savviness about just how lucrative for those who are crazy enough to make it an actual business. It goes without saying that … Continue reading How Stuff Works: How Influencers And Content Creators Make Money

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BUSINESS

Brands We Love: Dangi Foods

April 19, 2022

Dangi Foods is pushing to revive the love for potatoes in Nigeria. It says the tuber has fallen out of favour among Nigerians, who are sticking with other sources of carbohydrate, especially rice. There are a couple of reasons for this. For consumers, it’s the time it takes to make a meal from potatoes. And … Continue reading Brands We Love: Dangi Foods

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BUSINESS

Brands We Love: Starline Nigeria Limited

April 19, 2022

Starline Nigeria is one of southeastern Nigeria’s major manufacturing companies. Located in the city of Aba, they are an indigenous producer of beauty and personal care products, including hair creams, deodorants, and skin lotions. These products serve a large customer base within and outside of the region, as they have for decades. Read more about … Continue reading Brands We Love: Starline Nigeria Limited

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Social Media

Social Media Marketing Tips: 4 Reasons Why TikTok Could Be The Next Big Thing For Brands

April 19, 2022

There are so many indications that TikTok could be the next big thing for brands today. It has over 1 billion total downloads and amassed 663 million downloads in 2018. TikTok is a unique platform that targets a different audience than its competitors. Formerly Musical.ly, TikTok has succeeded where many other social platforms – both … Continue reading Social Media Marketing Tips: 4 Reasons Why TikTok Could Be The Next Big Thing For Brands

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BUSINESS Food

Brands We Love: OmoAlata

April 19, 2022

It’s hard to satisfy your craving for fresh food when you’re working a 9-5 job in a big, traffic-choked city. Where’s the time to buy the greens and tomatoes, or to slice and cook them into anything worthy of your palettes? Kasope Ladipo-Ajai set out to solve this problem in 2012 when she founded OmoAlata, … Continue reading Brands We Love: OmoAlata

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BUSINESS Health TECH

Brands We Love: Ubenwa

April 19, 2022

The robots might be taking away some of our jobs. But they’re also helping us solve some of our most challenging and life altering problems. That’s what Ubenwa, an Artificial Intelligence solutions startup, is proving with its work in healthcare. The health-tech venture’s flagship product is software that detects asphyxia in newborn babies by analyzing … Continue reading Brands We Love: Ubenwa

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BUSINESS

Brands We Love: Bookcraft

April 19, 2022

When Nigerians think about publishing houses, they remember the labels on the textbooks from their school days. Those names, etched on the minds of the young and old alike, have become a part of the educated populace’s national experience. Bookcraft doesn’t quite fit into this mold; it’s not known principally for producing textbooks for school … Continue reading Brands We Love: Bookcraft

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BUSINESS

Brands we Love: Babban Gona

April 19, 2022

When Kola Masha founded Babban Gona, the space for privately run agriculture focused on social enterprises wasn’t a thing. And millions of farmers had to go it alone in the tough, unstable Nigerian market. Farming in Nigeria is no light-weight occupation. While there’s always the potential to reap bountiful profits from it, the conditions are … Continue reading Brands we Love: Babban Gona

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BUSINESS

Brands We Love: Seventh Space

April 19, 2022

Nigeria has far fewer living spaces than there are people who need them. Experts say the deficit could be 20 million housing units. And that number keeps rising by the day. It’s this sort of alarming statistic that inspired Kanyinsade Ademosun, a Lagos based architect, to start up Seventh Space. But he didn’t set out … Continue reading Brands We Love: Seventh Space

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BUSINESS Uncategorized

Brands We Love: Intelia

April 19, 2022

The world being built before our eyes is one that’s driven by data and digital technology. Websites, apps, the cloud, chatbots, and the Internet of Things are more than just buzzwords; they are the structures on which much of everyday life in the present is founded. Software developers, like the team at Intelia, are the … Continue reading Brands We Love: Intelia

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