In the past, Pinterest was just a platform for looking up new recipes and DIY ideas. Now, it is a major shopping search engine with 320 million active monthly users worldwide not just searching for recipes but also shopping products.
This is an indication that there is a lot your brand can gain by selling on Pinterest.
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With this information in mind, you might be spurred to immediately hop on the Pinterest, find your audience, start displaying your products to them and wait for the cash to start rolling in.
However, it is easier said than done. In this post, you will learn all the practical steps you need to take before you start selling on Pinterest.
Preparing To Sell On Pinterest
- Determine your target audience
When you start out on a social media platform, it is important to have an understanding of the platform’s demographics.
A great way to do this is to create a buyer persona. It will help you determine your target audience and how you should be marketing to them based on factors like their optimal income, job criteria, lifestyle, and more.
- Create a business account
There are 2 types of Pinterest accounts – a business account and a personal one. A personal account is beneficial for those in search of inspiring content to pin to their Pinterest board but it has no benefit for business owners who want to promote their products.
Meanwhile, with a business account, you get access to analytics, rich pins, advertising options, and other features that facilitate selling on Pinterest. On top of that, it is free just like a personal account.
Even if you created your account as a personal account, you can easily convert it to a business account. Or you can just create a new Pinterest business account by signing up.
- Set up your profile
Creating a profile is what gives you an identity on social media. Like any of your other social media business pages, you should make your Pinterest page easy to spot for your followers by branding your profile.
Upload a high-resolution profile photo or a headshot of yourself (if you’re the face of your business) and let it match your other profiles. Optimise your bio. Let your cover boards match your brand. Ensure your contact information is up to date.
Getting the fundamentals right| How to sell on Pinterest
- Create stunning visuals
First and foremost. Pinterest is a visual platform. Before you can start utilising your pins to increase sales, you need to make sure that they are visually appealing and make people want to click on them or press the “Save” button.
Make use of tools like Canva to create high-quality images, graphics, and illustrations. Optimise them to be the right size and make use of bold fonts and colours. Also, make sure your graphics match your branding.
- Pinterest SEO
As earlier mentioned, Pinterest is a visual search engine. This means it has its own search engine optimisation rules and algorithms.
Thankfully, its SEO is similar to that of Google. Pay attention to industry keywords and use them strategically in your pins titles and descriptions. Also, use these keywords in board titles and descriptions so that they can function optimally.
Aim to incorporate keywords strategically and naturally so that your Pinterest SEO yields results. This will widen your reach and lead to a high conversion rate.
- Share User-generated content
User-generated content is a highly effective form of content on social media. It goes a long way in enticing your audience to buy your products. If you find a celebrity or influencer using your products, take advantage of that by sharing this information with your audience.
To be more proactive at generating such content, you can organize influential marketing campaigns
To succeed on a platform like Pinterest, you need to make your social-proof high. If a user sees someone they follow wearing your products, they’ll be more likely to buy from you.
- Incorporate content marketing
Look out for pieces of content that encourage conversion and share them on Pinterest. This could be blog posts, tutorials, gift guides, or product roundups.
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Save pieces of content that you think will appeal to your audience. Create a content plan that works and you might be recording a high conversion rate in no time.
Take this as a fundamental guide to take action and leverage Pinterest to generate sales for your business.
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