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Social media is the new gold, and everyone is mining it daily. Will you be listed among the smart ones that are getting the full benefits of it, or will you be relegated to the background? This is a question you should consider carefully.

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No doubt, social media helps businesses grow. Both small and high-end businesses mark significant growth through the aid of social media. However, it is not just in engaging social media, but the “how”. In this article, I will discuss some social media strategies you can implement in your business to get better results.

Provide educational resources

As complex as this might sound, it is as simple as making posts that educate your followers/audience, based on your niche. For example, if you are a fashion brand, don’t just be obsessed with dragging your audience to buy from you. You can give tips and tricks to styling clothing pieces. This way, they keep coming back for more, as they know that you are also helping them in this area. Use infographics, blog posts and memes to achieve this, and you will be amazed at the results and even increased followership.

Engage micro-influencers

Added to the fact that micro-influencers are easier and cheaper to approach, their audience is usually more engaging. This means that there is a high probability that when they promote your business, their followers can be easily converted to your customers.

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Although there is this temptation to go for big influencers with millions of followers, these micro-influencers can even be more valuable to your business in the long haul.

Emphasize customer loyalty

Loyal customers are invariable, marketers of your business. One happy customer is enough to channel many more customers to you. Ensure that inasmuch as your products are standard, your customer service should be top-notch. Find ways to make your customers feel at home with you. Let them connect with your business.

Host contests and giveaways for your audience. You can have them use hashtags to invite others into your space. This way, it is a win-win for you. You will be satisfying your already existing audience and accumulating others. Ask for reviews from your customers. Let them do shoutouts to your business. Interview them, or even ask for usergenerated content from them, making use of your product. These can be reposted on your business page and can provide sustainable social proof.

Use live-streams

Social media now helps you connect with your audience live, without meeting in a physical space. Utilize this. This is a strategy that will ultimately make your business look more human. Your audience knows that there is a human figure to the business, not just some bot that asks them to come to buy stuff.

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Facebook and Instagram live streams are your best bet, especially when you have reasonable followership on these platforms. Schedule live broadcasts where you can interview someone, run a giveaway contest, or just have a Q&A session with your followers. Trust me, they will be thankful to you when you do.

As crazy and intimidating as social media can be sometimes, you can carve out a niche for yourself. Evaluate what you have been doing so far with your social media pages. If they have been yielding the same discouraging results, it is obvious that you need to make some tweaks. Try out these strategies and be sure to have a considerable level of success.

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This article was first published on 19th May 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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