In recent years, personal branding has grown in popularity, and with that growth has come an increase in errors. This begs the question of how to build a personal brand while avoiding the most common pitfalls.
Let us consider that question.
What is personal branding?
Personal branding is the process of creating a public persona for your target audience. It entails carefully and accurately communicating your values, beliefs, goals, and purpose. A personal brand is a widely recognized and largely consistent perception or impression of an individual based on their experience, expertise, competencies, actions, and/or achievements within a community, industry, or market at large. Personal brands can be purposefully altered to reinvent a public persona.
Many internet marketers, businesses, and bloggers place little emphasis on personal branding. They believe that knowing social media marketing and advertising their business is enough to be successful. Nothing could be further from the truth. Personal branding is an essential component of running a profitable internet business. Let’s go over some personal branding blunders to avoid at all costs.
1. Believing it does not apply to you.
Personal branding can help you advance your career whether you’re a high school senior, a c-suite executive, or somewhere in between. Personal branding is all about marketing and differentiating yourself – and doing so online. It’s about taking control of your online narrative to achieve your objectives. Whatever path you choose, your online presence can either help or hinder you. Don’t make the mistake of believing that personal branding does not apply to you.
2. Acting as someone you are not.
When we first start dating someone new, we often try to present the best version of ourselves. Perhaps our apartments are a little cleaner than usual. Or maybe our jobs have suddenly become more interesting and impressive than they were the week before. This practice, in small doses, can help you capture someone’s attention and forge a deeper connection. If taken too far, you risk becoming someone you’re not just to keep a relationship going.
Consider personal branding to be similar to dating. You give yourself the best chance of getting the attention of colleges, companies, and new clients if you selectively showcase your positive side online. But if you go too far, it could backfire. Nobody wants to date, hire, or work with a liar. Authenticity is essential in both relationships and personal branding. Make the mistake of posing as someone you are not.
3. Ignoring others in the process of brand discovery.
External consulting from friends, family, or a professional branding firm is critical when developing a personal brand. After all, you’re not creating a brand to impress yourself, but to impress others. It’s also difficult to see yourself clearly from your point of view. Talking about your brand with someone else can help you gain some distance from the narrative you already have in your head. We pay psychotherapists, marriage counselors, and branding firms for their advice and perspective for the same reason.
4. Underestimating the time required to build a great brand.
Having a website and a few social media channels is not enough to build and maintain an effective personal brand. It’s about consistently providing real value to people. It’s all about standing out from the crowd and making yourself memorable for the people you want to impress and interact with the most.
5. Ignoring influencers.
It is usually a waste of time to publish content without doing any outreach. Consider a new business owner who opens a store on a quiet street. He has an excellent product but does nothing to attract new customers.
He turns on the lights and sits in his swivel chair, swiveling around in anticipation of visitors. Of course, no one shows up. Personal branding works similarly: if you don’t put in the effort to get yourself seen by the people who matter, you won’t get the reach you want. Influencers are the most effective way to accomplish this. Find these influencers first so you can get the traffic and engagement you need.
6. Failing to create your content.
If you only share content created by other people, you are a content DJ. There’s nothing intrinsically wrong with being a content DJ. It’s wonderful to recognize other thought leaders and businesses in your industry. People may notice that you have an exceptional taste in shared content. But, when it comes down to it, you’re convincing your fans to look elsewhere for industry information. Instead of relying solely on shared content, make an effort to create your own. Create your voice, express your own opinions, and publish content that your target audience will be interested in.
A personal brand is the unique combination of skills and experiences that define you. It is your public face to the rest of the world. Effective personal branding will set you apart from the competition and help you build trust with prospective clients and employers. These are a few mistakes to avoid when it comes to personal branding.Featured Image Source: Alma Laboris Business School
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