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What Is Brand Evangelism and How Can You Inspire It?
April 19, 2022
There are people who don’t just use your products or services, but they are passionate about them. They promote your brand to others and show unwavering loyalty. These people are not just customers, they are brand evangelists. They form emotional connections with your brand and advocate for it with enthusiasm that spreads. But what … Continue reading What Is Brand Evangelism and How Can You Inspire It?
5 Strategies for Brands to Flourish with Solution Marketing
April 19, 2022
Imagine a world where brands are not just sellers of products or services, but partners in problem-solving. This is the realm of solution marketing—a space where businesses connect deeply with their audience by offering solutions to real-life challenges. In a landscape inundated with advertisements, solution marketing stands out as a beacon of value and … Continue reading 5 Strategies for Brands to Flourish with Solution Marketing
Crafting a Brand that Drives Sales and Seals Deals
April 19, 2022
In today’s highly competitive business landscape, crafting a brand that is strong and recognizable is essential for attracting customers, driving sales, and closing deals. A well-established brand creates trust, loyalty, and positive perceptions among consumers, making them more likely to choose your products or services over competitors. In this article, we will explore the … Continue reading Crafting a Brand that Drives Sales and Seals Deals
5 Workspace Tools FinTech Brands Can Benefit From
April 19, 2022
The rapidly evolving landscape of Financial Technology (Fintech) demands efficiency, collaboration, and innovation. To stay competitive in this dynamic industry, Fintech brands can leverage a variety of workspace tools that enhance productivity, streamline operations, and foster a culture of innovation. In this article, we will explore five essential workspace tools that Fintech brands can … Continue reading 5 Workspace Tools FinTech Brands Can Benefit From
How to Grow Your Cosmetic and Beauty Brand on TikTok
April 19, 2022
TikTok has emerged as a powerful platform for businesses, especially in the cosmetic and beauty industry. With its large and engaged user base, TikTok offers tremendous opportunities to showcase your products, connect with your target audience, and drive brand awareness. However, growing your cosmetic and beauty brand on TikTok requires a tailored approach that … Continue reading How to Grow Your Cosmetic and Beauty Brand on TikTok
How Nigerian Brands Can Leverage Data Analytics for Business Insights
April 19, 2022
In today’s data-driven world, Nigerian businesses have access to a wealth of information that can unlock valuable insights and drive decision-making. The key lies in effectively harnessing this data and leveraging analytics to uncover meaningful patterns, trends, and correlations. By doing so, organizations can gain a competitive edge, identify growth opportunities, optimize operations, and … Continue reading How Nigerian Brands Can Leverage Data Analytics for Business Insights
How to Make Your Brand More Visible to Potential Clients
April 19, 2022
In a world saturated with conflicting signals, it can be quite difficult for brands to get the attention of potential clients. If you run a business, you’ll have to do more than just lay out your wares and wait for everyone to come to your doorstep. You will need to reach out to the … Continue reading How to Make Your Brand More Visible to Potential Clients
Brands We Love: Roving Heights Bookstore
April 19, 2022
If you’ve paid attention to the lamentations about the poor reading culture in Nigeria for an extended period, you’d get the impression that the country’s book merchants are struggling for business. Yet, literary texts are speedily flying off store shelves. There’s a fair demand for biographies. And street-side traders peddling the latest global bestsellers … Continue reading Brands We Love: Roving Heights Bookstore
Online Reputation Management: Building a Positive Brand Reputation
April 19, 2022
In today’s digital age, maintaining a positive online reputation is crucial for businesses of all sizes. With the widespread use of social media, online reviews, and forums, a company’s brand image can be easily influenced by what is being said and shared online. Therefore, implementing effective online reputation management strategies is essential to protect … Continue reading Online Reputation Management: Building a Positive Brand Reputation
Brands We Love: Mutual Trust Microfinance Bank
April 19, 2022
Mutual Trust is a microfinance bank headquartered in Abuja. It takes and handles deposits from its customers, and provides loans to public sector workers who are employed by the Federal Government. It also helps SMEs and employees from selected private sector industries with credit and finances for the purchase and instalment of critical assets. … Continue reading Brands We Love: Mutual Trust Microfinance Bank
Brands We Love: El-Alan Construction Company
April 19, 2022
El-Alan is a construction and civil engineering company headquartered in Lagos. It designs and builds a variety of structures, including residential, commercial and industrial property, and carries out facility management and building maintenance for its many clients. The company has been operational for over four decades. In that period, it has served organizations in … Continue reading Brands We Love: El-Alan Construction Company
How to Craft a Compelling and Inspiring Brand Story Strategy
April 19, 2022
In today’s hyper-competitive marketplace, brands need to do more than simply promote their products or services; they need to tell a compelling story that resonates with their target audience. A well-crafted brand story can build trust, foster loyalty, and differentiate your brand from the competition. In this article, we will explore the art of … Continue reading How to Craft a Compelling and Inspiring Brand Story Strategy
By reuben-kalu
How Brands Can Distill Consumer Feedback into Real Growth Strategies
April 19, 2022
In today’s market, brands have an abundance of consumer feedback at their disposal. From social media comments to customer reviews, brands have access to a wealth of information that can help them understand their customers’ needs, preferences, and expectations. However, simply collecting feedback is not enough. Brands need to distil this feedback into actionable … Continue reading How Brands Can Distill Consumer Feedback into Real Growth Strategies
How Brands Can Detect Consumer Behaviour
April 19, 2022
In today’s ever-evolving market, understanding consumer behaviour is essential for brands to stay ahead of the competition and ensure business growth. Consumer behaviour encompasses a wide range of activities, including purchasing decisions, brand loyalty, and product usage patterns. Brands need to be able to accurately detect consumer behaviour to create effective marketing strategies that … Continue reading How Brands Can Detect Consumer Behaviour
Brands We Love: Linkage Assurance
April 19, 2022
The Nigerian insurance industry is sauntering towards greater prominence in the country’s economic landscape. Although the uptake of its various products has traditionally been low, there are signs that this is starting to change. As Nigerians become more aware of the benefits that insurance could yield them, they are signing up for its services … Continue reading Brands We Love: Linkage Assurance
