NTDC Rebrands Tourism in Nigeria with Tour Nigeria

Tourism is believed to be the fastest growing industry across the world, but this notion is otherwise for tourism in Nigeria. Despite the rich and fascinating diversity of Nigeria, tourism have not been yielding promising potentials and opportunities in the Nigerian community. This setback can be traced back to the attitude of Nigeria government towards the development of tourism centers. However, in 1992, The Nigeria Tourism Development Corporation (NTDC) was setup under the supervision of Ministry of Culture and Tourism with the mandate to develop the tourism sector in Nigeria, so that it contributes to the wealth and well-being of Nigerians. The corporation has been encouraging, facilitating and developing tourism in Nigeria by offering technical and informative advice to state and tourism entrepreneurs on tourism promotion. Recently, the corporation devised a scheme to resurrect the sector. The scheme which was initiated under the administration of Mr. Folarin Coker, the Director General of NTDC. The initiative is geared towards re-branding the “Tour Nigeria” logo to promote regional and domestic tourism in Nigeria. With this scheme, the corporation is optimistic that the Nigeria creative expression and her cultural cum natural assets will be promoted with local and foreign tourists.

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This article was first published on 18th July 2017

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