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The days of brides wearing one wedding dress all through their wedding may be gone in a few years, as more and more brides are choosing to change into a different dress for their wedding reception.

I was blown away at my brother-in-law’s wedding a few years ago when his bride showed up at the wedding reception in a different dress, a stunning gold gown that fit her like a glove. She looked so beautiful, and I realised a wedding day is one day where a woman is truly, inarguably, the star. She should be able to enjoy it the way she wants.

Photo: Design by @isabellanarchi.
Design by @isabellanarchi.

However, many brides have found that getting the perfect second dress can be just as tough as picking a wedding dress, and in Nigeria, it’s even tougher.

When Joanne Oji-Chukwu, an Abuja-based lawyer/prosecutor, was getting married, she hunted for a second dress to no avail, and that’s when she decided to start the Instagram page, @seconddressng, to help other brides avoid what she went through.

Second Dress 3

“ is an Instagram page opened to give brides-to-be ideas and inspiration for their choice of a second dress. I created the page after my wedding because during my wedding planning I realised there was no page I could get ideas from for a second dress. The already existing wedding pages were not meeting that need. I eventually had to give up the idea of a second dress and wore one dress all through my big day,” she says.

For Joanne, this is not a money-making venture. It is simply a labour of love for now. “I don’t sell the dresses I post. Every designer is tagged on their pictures posted on the page. I get messages daily from brides to be on how helpful the page is and frankly I think that’s all the fulfilment I need.”

Apparently, this is a win-win for the designers AND the brides; all free of charge! Will there be something in it for Joanne someday?

“I’m focusing on just building the brand and garnering followers. In the future I hope to make money from ads and consultancy for brides to be.”

If you’re planning a wedding, or you know a bride who needs ideas for a second dress, check out the Instagram page You can also follow the BBM channel: C001B54E8

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This article was first published on 7th September 2016


Joy Ehonwa is an editor and a writer who is passionate about relationships and personal development. She runs Pinpoint Creatives, a proofreading, editing, transcription and ghostwriting service. Email: pinpointcreatives [at]

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One thought on “Nigerian Brides, Finding a Second Dress Just Got Easier!”

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