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Nigeria’s biggest online retailer, www.jumia.com.ng is set to dazzle Nigerian fashionistas with the country’s first ever Instagram Fashion show tagged “Reinvent” scheduled to hold at 4pm on Friday, 14th June, 2013 on their newly launched Instagram account,  www.instagram.com/jumiafashion During the Reinvent fashion show, Jumia Nigeria will be showcasing its topmost fashion brands and outfits ranging from tops, dresses, formal/casual wares, shoes etc. It is going to be a showcase of the best of fashion in Nigeria from the foremost online retailer with undoubtedly the largest assortment of fashion brands. The event will be organized like the popular runway shows where top models will be clothed in Jumia outfits but this time and for the first time in Nigeria, it will be held on the popular picture sharing social media site, Instagram. Speaking about this event, Raphael Afaedor and Tunde Kehinde; Cofounders of Jumia said that, “Reinvent is another novel initiative from Jumia to showcase our wide array of top quality and world class fashion brands available to all Nigerians. Following the 500k milestone we achieved on Facebook and other strides we have accomplished on other social media platforms, it was expedient for us to explore other social networks and as a company that is keen about ingenuity, we decided to launch our Instagram account with this fashion show to allow Nigerians around the world view our latest and best fashion items from the comfort of their homes.” Re-iterating this, Wale Adetula, the Head of Offline Marketing at Jumia Nigeria said, “As a company that has led the pack in innovation and excellent customer service, we couldn’t think of a better way to launch our Instagram account than to host Reinvent; something that has never been done before in Nigeria. We would like to use this opportunity to implore all Nigerians to join us on Instagram and be part of history.” Jumia.com.ng, is the leading and most trafficked e-commerce website in Nigeria. The website enjoys over 100,000 unique visitors daily, making it the 5th most viewed local content site in Nigeria. Jumia.com.ng has over 50,000 SKU’s selling a broad range of products including fashion, consumer electronics and home appliances, mobile devices, books, baby’s toys and gifts, fragrances, beauty products, games, and event tickets, with a promise to deliver across the nation in 1 to 5 days. It has been acclaimed by many as the one stop shop for all their shopping needs.
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This article was first published on 13th June 2013

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