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Are you all about the glitz and glam of Instagram? Do you often catch yourself aimlessly scrolling through your feed and liking pictures? How about you turn this glamorous world of Instagram into a money-making machine for your business. Enough of snapping and posting pictures of your products on platforms like WhatsApp and begging your contact list to patronize you. I believe it’s high time you stepped up and took your business to Instagram. These are practical hacks you can apply to Instagram to grow your business.

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  • Optimize Your Profile Picture and Name

Your profile is simply the face of your business. It is what creates the first impression on the minds of your page visitors. In order to create a pleasant lasting impression, optimizing your profile becomes inevitable. From your profile picture to your business name, there should be coherence. Make your visitors excited by what you put out on your profile. It is not arguable that your profile picture should be your business/brand logo. This will make your visitors quickly identify your brand then and even afterwards, whenever they get to see it again. The next is your business name. It should be boldly typed on your profile. Make sure you use your full business name to enable people to find it easily since there might be other businesses and niches using that same name. For instance, “Bell ‘n’ Divs Kitchen” should be used instead of just Bell and Divs, as there could be a “Bell ‘n’ Divs Clothing” on the platform.

  • Optimize Your Bio

How interesting your visitors will rate you on Instagram largely depends on your bio. Your Instagram bio represents those brief lines of description that people see after your profile picture and business name. In this section, take your time to describe what your business is all about. Showcase your brand with emojis, catchy words and a track record of how good your product or service is. Make your prospective customers feel like following you right away and purchasing what you have to offer. You can also include your business hashtag(s) so that your visitors can directly check out posts about your business. Another thing you could consider, which works, is to include a call to action. For example, “Our customers always come back for more. Get started today!” This will give your visitors an impression that you know what you are doing, and they will likely want to find out more.

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  • Properly Use URL and Highlights

When creating or updating your Instagram profile, you will notice a section dedicated to URL (website links). Don’t ignore it, utilize it! This link should be a link to your website, YouTube channel, portfolio or any other social media platform. The link should be a one-stop-shop for your online presence, where visitors get to have more information about your business and interact better with you. Instagram story highlights is another worthwhile way to interact with your visitors/followers. Unlike the regular Instagram Stories where your uploads disappear within 24 hours, the story highlights are like a store for all the stories you will love to share with your viewers. Take advantage of this and upload your giveaways, events, virtual hangouts and every other interesting thing, so that your visitors/followers can catch up with your business. You can categorize the stories for easy accessibility. Some businesses use the initials of their business names. But just do you and make sure it reflects your brand.

So, let’s start with these steps and see how favourable Instagram can be for your business, as we plan to gain more insights in part 2. Cheers!

Got a suggestion? Contact us: editor@connectnigeria.com
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This article was first published on 7th August 2021

chidiogo-akaelu

Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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