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The way you write your sales pitch can land you the deal you desire, or not. It is the quality of your sales pitch that will make your prospective investors, partners or customers believe in you. Your sales pitch is your verbal business card that tells so much about your business without telling too much.

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According to an article by Hubspot, a sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. This is different from a formal pitch deck which comprises slides and formal presentations. It is more informal and concise. It is quite challenging to sell yourself and your business within a very short time. However, this article is here to guide you on how to write a winning sales pitch.

Make it concise

As mentioned earlier, a sales pitch is meant to be short. Your audience will not have the time and patience to sit and listen to your long speech. It should be kept as concise as possible. No PowerPoint slides are needed, so it is simply selling your business without much ado. This is why you should have your pitch at the tip of your fingers.

Make it Clear

The mistake you can make is to be vague with your pitch. Don’t beat about the bush. Just state clearly what your business is all about.

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This way, your audience gets a grip on your intention from the onset and can decide whether or not to key into your idea.

Describe your ideal customers

For partners and investors, it is important you sell who exactly your customers are and if there are people that even need your product in the first place. They will get to know if there is a market for your business and if it will be lucrative.

Describe the problem

There is always a gap in the fulfilment of customers’ needs. As a business person, you must identify these gaps. This helps you become and stay relevant in your niche. If you are caught recycling the same processes, you’d be out of business in no time. Describe the problem that your ideal customers are facing. Bespecificandwell-informed too.

Sell your solution

At this point, you will need to sell the solution your business brings. If your business is not solving a problem, it’s not a business at all.

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What will prompt people to invest in it is your solution.

Describe your foreseen successes

This incorporates the number of people that will be served by your business and your financial projections. It is what investors want to hear. They want to know how successful your business will be in the long haul. Have your numbers by heart and be ready to sell your audience on them.

Making a winning sales pitch requires a lot of practice and learning. You must be current with trends in your industry, and be able to make your projections accurately. Know the market, your customers, their needs and how your business meets those needs. When your audience sees that you know what you’re saying, they will be more likely to call you for a proper slide deck presentation/pitch.

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This article was first published on 9th November 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

Comments (2)

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