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YouTube stands out from other social media platforms. The advantages of YouTube are so much. Youtube is very easy to use. On YouTube, you can share and watch both short and long videos.
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YouTube was launched on the 14th of February, 2005 by Steve Chan, Chad Hurley, and Jawed Karim. It is owned by Google. Youtube has millions of viewers all over the world.  It is almost impossible not to find a video or videos of anything of your choice as a fashion designer in Nigeria. On YouTube, you can learn how to sew from scratch to finish, draft patterns, style illustrations, etc.  There are so many things you can do as a fashion designer on YouTube, but it will be divided into two major categories.  
  1. Learn new styles

As a fashion designer in Nigeria, it takes extra effort to keep up with the dynamic fashion world because style and designs evolve in a twinkle of an eye. People’s preferences in fashion change from time to time. Therefore, there is the need to keep updating yourself about trendy styles, to stay in business. Instead of taking paid fashion courses now and then or running from one fashion designer shop to another, you can learn everything at no cost and at a convenient time on YouTube. All you need to do is to search for the style using the relevant keywords, and you will be amazed at the number of options you’ll be faced with.
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For instance, corset, bonning, and basque or triangular waistlines have been trending since late 2020. Many designers find it difficult to sew the style because it is quite tricky, but  YouTube is here to rescue you. You can click on the search icon and type ‘how to cut and sew corset’ or ‘corset and basque waistline.  In as much, the keywords are there you will get results, you can then watch the videos that pop up until you are good to go.
  1. Upload fashion videos and make money

Many fashion schools and designers have witnessed a huge rise in their number of clients and customers after opening and monetizing their Youtube channels. The fashion videos on Youtube are made by people. If you feel up to the task, you can create a youtube channel to teach aspiring fashion designers the intricacies of the profession. You don’t have to outdo yourself. You can upload videos twice a week, weekly, once in two weeks, etc.
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The videos can be uploaded in parts and can range from about 10 minutes to 40 minutes. The advantages of these are numerous: first, you are marketing yourself as a competent designer and fashion brand, secondly, it is a good avenue to make more money in the comfort of your home. When creating a youtube video, you need to have a good camera (you can use your phone), a ring light, a good background, a sturdy table, and the necessary sewing equipment that you are teaching. Your videos have to be precise, relevant, and helpful. Overall, YouTube requires consistency, either as a learner or a teacher. As a teacher, you need to grow your channel, you cannot expect hundreds of views on your first upload. Some Nigerian fashion YouTubers are Balikis Signatures, Cisca, Cynthia A., Debonke House of Fashion, the e-fashion world, and others. Featured Image source: YouTube official blog
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This article was first published on 4th May 2022


My name is Agbagba Bukola. I write about the business and exciting world of fashion.

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