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It was Jeff Bezos, CEO, and Founder of Amazon who stated that customers are the best brand ambassador of any company. They are the ones that share real-life experiences and offer the right feedback that grows a company. However, how a company treats its customers determines if they repeat sales or speak well of its brand. In the same way, customers can use their power of influence to crumble businesses through bad reviews, they can grow them. This is with their power through good reviews. In addition, any successful company you see today invests so much in the happiness of its customers. Many fail to recognize that their customers can run a free PR for them. The big secret to growing a successful business is to create a unique experience for customers to talk about and share. In this article, I will show you how to use customers as your product promoter in the three most powerful and proven ways.
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  • Reward Referrals

Great word of mouth (WOM) is a valuable investment for any small business. Word of mouth marketing (WOMM) is hands-down the most productive and credible type of marketing. Do you know how the things you pay a lot of attention to and value most of all tend to increase in value? Leading businesses found that principle applies just as much to business as to the rest of life. There is great power in using customers as valuable marketing assets through referrals. Whether through an open social media post, newsletter, phone calls, email, and all other forms of social media marketing. A referral program is where already existing customers are asked to get new clients. This is through referrals after which they are rewarded for it. For example, Piggyvest gives its customer the sum of one thousand naira for each referral they make. Moreover, using incentives and other inducements can truly grow a business. 
  • Create A Unique Customer Experience

Creating an unforgettable, beautiful experience for customers can get them r experiences with friends, strangers, and loved ones. Imagine the customers of Apple Inc. always defending their brand with all fervour on all social media platforms.
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This is so because Apple invests in creating an amazing experience that will get the tongues wagging. Note that another company that has created this customer-company relationship built on good customer experience is Toyota Motors. In a study carried out in the USA, millions of Americans chose Toyota, a Japanese-owned automobile over other American-owned cars. Their choice is anchored on Toyota’s knack for quality. When you invest in making customer service and experience a primary objective in your company, they will readily promote your product with word of mouth.
  • Create Social Media Challenge 

Successful companies have used competition/challenge on social media to promote their brand. They might ask their audience for a 1-minute video about what they love about their brand. They are asked to use hashtags when uploading these stories which build traffic around the brand’s name.
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The videos with the highest likes are rewarded. For example on Twitter, a brand’s name might trend due to numerous mentions. Obi Cubana, CEO and Founder of Cubana Hotels and popularly known as Odogwu Bitters rewarded a customer with a brand new car for winning the Odogwu brand promotion video challenge.

Concluding Remarks

Customers are a business’s best assets in growing its brands. You can as well exploit this area of brand promotion. However, this can only happen when you have built a level of trust in the mind of customers. There are various ways you can use customers as a medium for brand promotion. They include rewarding referrals, rewarding brand promotion challenges on social media, and offering an unforgettable, but interesting customer experience. Featured Image Source: SuperOffice CRM
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This article was first published on 6th May 2022


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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