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Have you ever nursed the idea of starting a YouTube channel? Sometimes, thinking of it alone can be daunting, but at the end of the day, you will realize, that all you need to do is actually get to work. Becoming a content creator in a world that is already saturated with content creators can be overwhelming, how much more when you want to start on a budget.

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Truth be told, it is paralyzing to think that you need a ton of money to start your YouTube channel. So, this article is a panacea for your thoughts. Want to start your YouTube channel this year, and on a budget? These five tips will help you take that step.

Have an idea

The first thing you will want to do before anything else is to get the idea you want to run with. What will your channel be about? You should identify your lifestyle, priorities, passions and interests. What are you willing to share with the world? What do you want to talk about? These things will guide you in deciding what your channel will be focused on. Have brainstorming sessions to decide what your channel name will be, the goals of your channel, and how you plan to run it. Choose a subject matter that will fit into your budget. You can’t possibly have a luxury fashion channel when you know full well that you can afford those wears. Make your channel into one that you will not struggle to keep up with in the long haul.

Create quality content

This is pretty straightforward. Since you know you do not have the luxury of expensive cameras, lighting and lifestyle, you can channel your efforts to create quality content.

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Whatever your channel is all about, create content that you know people will resonate with; content that will deliver value to your audience. This will help grow your channel authentically.

Start first!

I feel like screaming this into the eardrums of as many as are interested in listening. Many a time, we judge ourselves before we even start off with anything. And this happens a lot to aspiring Youtubers. They get to start judging their ideas and the outcome of their videos, which they have in their heads. This isn’t right. Shoot that video first, take that step first, and just start. Leave the outcome to when you can now watch yourself. Remember, it is a process, so, grow with that process.

Use free tools

As an upcoming Youtuber that just wants to start with little or no money, it is important that you learn how to make use of free tools. This cuts across your editing software, camera, microphone and design. I have seen a lot of Youtubers talk about how they started off with just their mobile phones. Although you will not have top-notch quality, with good editing, you can have something good.

You can make use of your mobile phone and its microphone. For lighting, you can make use of natural lighting. Just ensure you shoot your videos in the right light angles, and when the weather is very bright.

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There are free editing tools like Inshot App, which you can even use on your mobile phone. Canva is a great graphics design tool, which has a lot of amazing free features. You can even go-ahead to explore as many as you find on the net.

Focus on yourself

In the end, you must understand that your channel is all about you. don’t be carried away by what others are doing. Of course, you will have to keep an eye on YouTube trends, but don’t let them overwhelm you. don’t be too concerned as to what people will think about your channel or about you. Just do YOU. Remember that you are at the centre of your channel, so, improve yourself with each passing day.

I hope this article helps you launch your dream YouTube channel. You don’t have any excuse to not launch your YouTube channel right now. We are about to get into the second half of 2022, so, it is a good time to start. Apply these tips as mentioned, and youd surely be on your way to a successful YouTube journey.

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This article was first published on 4th July 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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