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  The great thing about digital technology is that it allows us to provide and consume information more easily and at quicker speeds than we’ve ever managed before. Not a few individuals and entities have reaped millions of naira from building a business around delivering content that the public finds interesting and/or informative. One way they’re doing this is with email newsletters.
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If you would like to make money from supplying readers with material that they’d truly value, you can do so by furnishing them with the information they want through newsletters. This content delivery format is typically a bundling together of multiple pieces of content, all linked on a single page, and delivered as an email to recipients. If your newsletter proves popular, you could earn a decent income from it. This article takes you through the steps to building a newsletter that does fetch you money. Here they are:

Decide on a Niche

The first thing you need to do is decide what niche your newsletter will cover. Ideally, your content should be centred on a single niche—or, at most, a few closely related niches. For example, it may provide a selection of the latest news stories and updates for a particular industry. Note that some niches have a greater money-making potential than others. If you really want to reap maximum earnings, go for content concerning personal finance, tech, business, and funding opportunities. That’s not to say you can’t do well in other areas if you offer interesting and useful content.

Draw Up a Schedule

The next thing you should think about is the schedule you’ll be working with. Chief among concerns here will be when you’ll be sending out your newsletter. You will want to push it out at a time with the greatest guarantee that it’ll be read. Many newsletters are sent out in the morning; you may consider doing this too. Also, weigh up the options of emailing them once or multiple times a week, and on what day or days. On one hand, you’ll want recipients to hear from you often enough that they come to expect content from you. But you also don’t want your emails to be so frequent that your readers become irritated and unsubscribe from them.
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Curate Content

No matter what niche you settle for, there’s plenty of material across the web about it. Your task will be to search for the most interesting, informative, up-to-date, and useful of the mass. That may take a lot of time and effort, but this is where you get the chance to make your newsletter outstanding. Curate content so well that your readers come to rely on you to bring it to them. It’s also possible that you have content on your own website that you want to share with the world. You can include them in your newsletter too if you think they’re good enough.

Choose a Newsletter Delivery Platform

Newsletter delivery platforms allow you to customize and personalize your email newsletters, and send them out to potentially thousands of recipients. Examples of such platforms include Constant Contact, Mailchimp, Aweber, MailerLite, and Substack. You can check out multiple options and choose one that caters to your unique needs. Many of these platforms allow you some limited functionalities for free, e.g. emailing a couple thousand recipients at no cost to you. If you want to reach a much larger audience with them, you may need to upgrade to paid user packages.

Grow Your Readership

This is probably the hardest part of the whole process of building a profitable newsletter. It will involve you reaching out to your ideal kind of readers in their thousands (at the very least), and convincing them that your email newsletter is worth signing up for (and reading). One way to do this would be to advertise it on social media, as well as on digital publications that are already read by people in your target demographic. Platforms like Substack allow you to get people signed up fairly easily. If readers like your content, they’ll share it with others, and drive organic signups.
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Monetize Your Newsletter

Let’s say you’re able to gain a large readership (at least a few thousand) for your email newsletter. Your open rates (the percentage of subscribers who actually open your newsletters) are great too, and your audience says they love what you’re giving them. That will be a good sign that it’s time to monetize your newsletter. There are a number of ways to go about this. You may convince businesses to advertise in your emails, for a fee. Or you could get your readers to buy your own products and services (if you sell any). A third approach could be a tiered newsletter system, in which readers pay for an upgrade that grants them access to privileged information.

Final Words

In order to start and maintain a successful, income-generating email newsletter, you’ll need to be great at curating content for it and crafting the email with features that are attractive and guarantee a decent user experience. If you’ve nailed those, you can follow the steps we’ve talked about here to build a newsletter you can earn from. Featured Image Source: Monster Insights
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This article was first published on 12th August 2023


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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