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An online business is a business conducted exclusively on the internet. Online business may comprise selling goods and services. An online business is otherwise known as, E-Business (Electronic Business).

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Online businesses are gradually taking over the world. Children, teenagers, and even adults now use online platforms for their businesses. Due to technological advancements, having your business in the online space is deemed the best because that way, you can reach a larger amount of audience. Having your business online also saves the cost of owning and running a physical space/office. Other benefits include,

1. Worldwide access, day and time regardless.

2. Developed customer service through outstanding flexibility.

3. Prompt delivery of products.

4. Enhanced professionalism

5. Opportunities to manage your business, and location regardless.

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How To Invest In Your Online Business

1. Willingness to Invest

Be it your time, words, or money, you must be willing to invest. Investment is not limited to money alone, it cuts across other aspects. The time you use in communicating with customers, creating your product, or rendering your services is an investment. Your unwillingness to sacrifice your time will stunt the growth of your business. As an online business owner, your money is very much required, you have to build your business to a certain level before you can attract other investors.

You must also be willing to invest in your team. Most online businesses start off with one or two individuals but that changes as the business expands thus, the recruitment of more workers. Investing in your team members in ways like encouraging them, being friendly, giving incentives and bonuses, and being supportive would make them consider the business as theirs and put in their very best to see to it that the business blooms.

2. Provide Quality Product/Services

Providing quality products or services is one way to invest in your business. When your product or service speaks value and quality, customers and other investors would come. In this sense, your product or service begins to advertise itself. At this point, investing in materials used and packaging becomes very essential. CREATE AN INVESTMENT-WORTHY BUSINESS.

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3. Find the Right Investor

In your business cycle, at the growth or maturity stage, investors will come depending on the level of value you have dished out to the public. When they come, it is important to only let like-minded individuals/organizations and not just profit-seeking individuals/organizations invest. There’ll be an urge to accept them but you have to resist it. Profit-seeking individuals/organizations tend to pull out their resources when the business is experiencing a loss or financial crisis.

Also, make sure to review contracts carefully, understand them and come to terms with them before signing them. If possible, get advice from business-inclined persons to avoid making costly mistakes that can be detrimental to your business.

4. Advertise, Advertise, Advertise.

Advertisement is the business or act of making something known to the public, usually through some type of paid media. Every form of business requires advertisement, online businesses inclusive. By advertising your product or service, you are attracting more customers to your business.

You can employ the services of different media platforms such as television, radio, newspaper,s etc but in an online space, social media influencers are the most effective, employing the services of one serves as a medium of investing in your business for it to gain visibility and potential customers.

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This article was first published on 24th May 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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