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  It is well known that the Twitter ban in Nigeria has made most businesses suffer greatly as a result. However, Nigerian have found a way to remain online with VPN, and interact with their followers regardless of the ban.
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2022 will experience more people using Twitter as an avenue to grow online, and due to this, you must ensure you do not miss out on any opportunity to build a successful brand online. The easiest hack to build social media engagement is to study people who already have such. There are people who automatically have social media engagement because of who they are, and how many followers they have, but there are others who have engagement based on the mastery of the platform. You have to be willing to go beyond dropping links and using every trendy hashtag, to create a lasting impression on Twitter.

Have Custom Made Tweets

To succeed on Twitter, you must move beyond sharing posts from other social media platforms to your Twitter. Twitter thrives on creativity, so you must be ready to create custom made tweets, after studying the kind of content that does well in your niche. Even when you choose to repurpose content from other platforms, you have to creatively tweak your tweet so they appeal to your Twitter audience.

Make Use Of Great Visuals

Captivating words are great, but you can go the extra mile by using a captivating picture, meme or other tools of engagement to draw attention to your tweet. Why stop at words alone when you can get more attention with visuals?
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Retweet Wisely

As you quote tweets and retweets, you must be mindful that you are a brand. Your timeline should be full of people in similar or complementary niches, so your retweets are still in line with your brand. Do not just retweet any and everything. It prevents you from staying top of mind when people think about your brand.

Follow The Right People

Twitter now has the option where you can follow topics, and most of the tweets featured in these topics are by thought leaders or people with a consistent line of thought in that area. These are the kind of tweets that you and your brand should be engaged with.

Join Twitter Spaces

Join spaces that are hosted by authorities in your niche, or that are talking about topics in your niche. Go a step further and volunteer to be a speaker. As soon as you are permitted, seize that moment to demonstrate your prowess and understanding of your business. Twitter spaces are one of the easiest ways to reach more people and get them to know what you are about. If used well, you can build a massive following in a few days, just by joining the right Twitter spaces. Twitter thrives on conversations, so at the end, ensure you are having something meaningful to stay or you are in a place where something meaningful is being shared. Twitter is always a viable market for your business, and you can take advantage of it by following the tips above. Featured Image Source: Social Media Week
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This article was first published on 1st January 2022

grace-christos

Grace Christos Is a content creator with a proven track record of success in content marketing, online reputation management, sales strategy, and so much more.

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