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  Regardless of how well or badly the past year has gone for you, the next twelve months could hold the promise of better outcomes. It’s a hope that’s available to most people, including those who invest in real estate.
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But the positive potential that exists in the near future is only open to those who prepare to take advantage of it. If you’re a real estate investor and you’re looking to achieve success in the coming year, here are four things you can do to make it happen.

Review Your Finances

Before advancing into the next year, you’ll need to know where you’re at financially speaking. Thoroughly examine your accounts, financial records, and assets to determine whether you have performed well or poorly. You may have to compare the data you’re looking at to the benchmarks you set at the beginning of the period in review. Of course, if you haven’t been fixing annual targets for your business, you can begin doing so now. Having something to aim at gives you a sense of direction and better focus, and lets you know whether (and how quickly) you’re growing or not. Just be sure that your targets are realistic. They should be in line with current market conditions and trajectories.

Seek Out Promising Markets

If you’d like to expand your real estate portfolio going forward, you may want to hunt for emerging markets that promise significant growth over the coming years. The good thing is, there’s no shortage of such locations in Nigeria. That’s because the country has an urban population that’s increasing quite rapidly. There are more than a handful of cities with outskirts and major development projects that are hotbeds for real estate investment.
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To discover where these opportunities exist, you could study industry reports and journals, and talk to agents and other investors. These sources should throw up some attractive options that you’ll explore. Profit margins from investments of this nature are typically quite large; you’ll stand a chance of multiplying your initial capital in less than a decade.

Plan To Leverage Technology

Digital technology has applications across a growing number of industries, including real estate. Anyone who has a property to sell can list them on web platforms dedicated to that purpose and have potentially thousands of potential buyers or renters view them. Real estate companies can communicate with the public via social media, and engage leads, prospects, and customers via email. These are all channels you should consider using. You can hire a social media manager to take care of these things, or utilize automation tools that schedule your posts and emails to be published or sent out at any time you choose. These technologies will strengthen your ability to reach the audiences (potential buyers) you’d like to connect with.
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Improve Your Knowledge

The more informed about the real estate industry you are, the better your investment decisions will be. This is a good argument for broadening your knowledge of the market, buyer and seller demographics, and the wider economy in which they are situated. Things you could do to expand your knowledge include reading industry news, reports, and journals; attending real estate conferences, where the latest issues in the space are discussed by professionals and experts; and going to networking events where you may find valuable contacts, partners and clients.

Final Words

The final weeks of the year provide real estate investors with an opportunity to weigh their performance and chart a course for the future. By taking the steps we’ve discussed here, you could set yourself up for a much better investing year in the upcoming period. Featured Image Source: Merit Abode Nigeria Limited
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This article was first published on 15th December 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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