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  Whether you believe it or not, business success thrives on popularity. One of the worst things that can happen to a founder is to run a business that is obscured. When your business is dying of lack of publicity, it’s only a matter of time before you would park off and leave. In the 21st-century business world, the loudest voices get the highest engagement.
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Those with the highest engagements stand the chance of converting them into customers. In this article, you shall learn how to move your lesser-known startup to a well-known brand.
  • Follow The Trend In Your Industry

Whether setting the trend or following it, you can do away with the trend and vogue effect in the 21st century. For instance, in the past, sportswear companies ran ads about the superiority and beauty of their brands to drive sales until it became fashionable to make celebrity sportsmen their brand ambassadors, using their influence to drive sales. Little wonder, these days, many sportswear companies want either Michael Jordan or C.Ronaldo or Messi to be the face of their companies. If you are going to be popular, it is either you bring in someone famous on board or join a popular movement.
  • Blow Your Trumpet

The 21st century is not a period to play small. In fact, it is counterproductive to play small or act humble and modest.
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Modesty is longer fashionable. If you want to get noticed, you have to ruffle some feathers positively, though. In this age of social media, don’t sleep. Don’t leave your social media cold and dull. Get involved. Sometimes you have to add your voice to tend and announce your stand on issues. The aim is to get popular support and positive reviews. Finally, if you want to move from obscurity to popularity, announce both big and small wins. Magnify your stories, but make sure you live up to your hype.
  • Simplify Your Product

If you want your brand to enjoy widespread support in the marketplace, make life easy for them. In this world of complication and complex troubles, brands whose sole purpose is to make life easy for people will rake in all the money and enjoy all the attention.
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Behavioural studies have shown that people love comfort, pleasure and the easy way out. If you can make your product about bringing comfort and ease, you will enjoy the popularity you desire. Hence, whether you are developing a product or a service or you are crafting a brand story or marketing campaign, let simplicity be at the core of your operation.

Closing Remarks

Our 21st-century business world thrives on popularity. Whether through ads or any other medium, businesses must invest in making themselves known otherwise, they would be drowned by the noises of their competitors. Featured Image Source: Hubspot blog
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This article was first published on 13th September 2022


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

Comments (1)

One thought on “How Founders Can Drive Their Startup Unpopularity to Popularity”

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