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  For much of its existence, Virtual Reality (VR) technology has been used mainly in gaming and entertainment, with very little application found for it outside of these domains. But this is changing. One industry which is now benefiting from VR is real estate. Potential property buyers are now able to take a virtual tour of the property using VR, even before they get to see it in real life.
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Selling property can sometimes be a long and tedious process. However, by incorporating VR technology, realtors and sellers are revolutionizing the property buying experience and speeding up sales. Here’s how.

Virtual Tours

Virtual tours are changing the way prospective buyers experience properties. Instead of having to travel and visit multiple properties in person, buyers can now take a virtual tour from the comfort of their own homes. This is especially beneficial for overseas buyers or those looking to relocate to a different city. If you are able to provide a 360-degree walkthrough of your property, you’ll give buyers a more immersive experience that photos and videos can’t offer.

Time and Cost Efficiency

Buyers and sellers alike may find it difficult to arrange for physical meetings. Travel, scheduling, and ensuring the property is in show-ready condition every time can quickly add up in terms of costs and time. With VR, multiple potential buyers can view the property at any time, reducing the number of physical viewings needed, and thus saving time and money.

Emotionally Engaging Experience

A 3D virtual tour provides a much deeper emotional connection than static photos. Buyers get a real “feel” for the home, envisioning themselves living there, which can accelerate the decision-making process. This sort of advantage is hard to match with other digital technologies that currently exist.
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Customization and Visualization

Some VR platforms allow potential buyers to customize aspects of a property, such as changing wall colours, furniture, or even layout. This personal touch helps clients better visualize their future home and even decide whether they’ll change a few things about it if or when they move in. This can be a deciding factor in making a purchase.

Staying Ahead of the Competition

Properties with VR tours will stand out in online listings, giving them an edge in a competitive market. As VR technology becomes more mainstream, you can position yourself as forward-thinking and tech-savvy by adopting it earlier than most players in the real estate business. This could enable you to attract a modern clientele.

Decrease in Lost Prospects

Because virtual tours allow potential buyers to pre-screen property, it’s more likely that they will only request physical viewings for properties they’re genuinely interested in. This should lead to more serious inquiries and a higher likelihood of a sale.


With VR, properties are accessible all day, every day. There’s no need to coordinate with agents or landlords. Prospects can even view the property in the middle of the night. This ultimately generates and sustains greater interest in your offerings, paving the way for the sale of more units at higher valuations.
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Final Words

As technology advances, industries evolve. In the realm of real estate, VR offers a unique, immersive experience, bridging the gap between digital and physical property viewing. If you’re in the real estate industry, embracing VR can give you a competitive edge, potentially leading to faster property sales and satisfied customers. Featured Image Source: Construction Week Online
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This article was first published on 9th September 2023


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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