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  Using social media to promote your brand requires that you consider the type of posts that you make on your platforms. As a social media marketer, you ought to know how to craft posts that resonate so well with your targeted audience. Not to worry, I have assembled a list of workable social media post ideas that should inspire you on how to reach your audience and hold them spellbound.
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  1. Short Videos: People are prone to watching and sharing videos faster than pictures. And guess what? Simple and shorter videos are most popular on platforms like Facebook, Instagram, and YouTube and you posting them amounts to no fuss at all.
  2. New Product Alert: When you are introducing a new marketable product, a simple announcement on the nature of the product will go a long way to have your audience interested already. You could upload a picture of the said product and go on to describe the unique and fascinating ways everyone could use it.
  3. Behind-the-Scenes Videos: You can make a short video on the production process of one of the items you are trading or the behind-the-scenes view of your business. Even a simple trial-and-error video would not be bad.
  4. Company News: Whether your company is achieving a milestone or promoting an ardent staff or diversifying its initiative, you can use social media to notify the general public and keep them informed on what is happening.

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  1. Re-Post Customers’ Content: You can re-post photos or videos of customers who have used your products in the past and tagged you. This is a unique way of introducing your brand to other customers whilst appreciating the customers who post about your brand.
  2. Contests: Customers love a little challenge. You should think of a contest where they get to upload a video or a photo of them using your product and then you can reward the winners with discount bonuses, cash prizes, or other incentives that they would appreciate.
  3. Inspirational Videos and Helpful Articles: In social media marketing, emotions are significant as well as valuable. You can create content that could evoke some powerful emotions. Also, since the social media space is a place where we could all learn one or two new things, do not hesitate to upload and share articles or blog posts that you think are relevant to your audience.
  4. People look up to influencers on social media platforms. If you can convince any one of them of the efficacy of your product and make them upload a video of them talking about your brand, be sure that it would attract a new batch of followers.
  5. Job Opportunities: If you are hiring, what other way could you reach out to the qualified candidates if not through social media? All you have to do is make a post about the opening. LinkedIn could be the best platform for that.
  6. Tutorials: Making a tutorial where you offer helpful tips on how to use your products to your followers could be just fine. You can upload a video or a doodled photo or even a link to a longer video on another platform like YouTube.
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This article was first published on 16th December 2021

ernest-chigaemezu

Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.


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