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Being a fashion YouTuber is one of the numerous ways of making money as a fashion designer, make-up artist, hairstylist, skincare expert, etc.
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To start earning money on YouTube, you have to go through these necessary steps. These steps when carried out dutifully and consistently will produce a momentary result.
  1. Create a YouTube channel

To set up a business YouTube channel, you can either use a new account or an existing account.  If you don’t have the YouTube app, you can download it from Playstore, Palmstore, etc. If you have an existing account, you can edit it and make it your fashion business account. Here are a few steps to help you:
  • Open the Youtube app, either on your mobile phone or laptop, click ‘sign in’ at the top right corner and input your details (account username and password).
  • Go to Youtube settings. Click on your profile icon and then on the setting icon.
  • Create your business channel. Here, you can add the name of your business, for instance, Ivy Stitches, Gore fashion tutorials, etc, and select the category your channel belongs to.
  1. Upload fashion contents

After creating your fashion business YouTube channel, you can then proceed to upload your fashion content.
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You can start by uploading content for make-up tutorials, how to style your hair, trending styles, fashion commentary, how to identify fabrics, etc. There are various niches in fashion you can make content about. Things to note when uploading fashion content:
  • Make sure you name your videos with relevant keywords. Keywords that people will likely use when searching for the type of content you create. 
  • Make sure that your video is clear, not too long, and has quality sound. Use a good editing app and tools to make your videos look better.
  • Practice makes perfect. You cannot upload the best videos at the beginning, but you tend to do better as time goes on. Always outdo your previous video.
  • Be consistent. Uploading YouTube videos should not be a one-time thing. Consistently upload. You may upload weekly, daily, twice, or thrice a week, etc. People will only subscribe to your channel when they see you are consistent.
  1. Build an audience (Subscribers and viewers)

Without an audience, you cannot monetize your fashion youtube channel. You need people that will always watch the content you upload, the more views you have, the more chance you have at earning money more money.
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When it comes to building your audience, there is no one secret to it. Just make sure that you are doing your best by uploading fashion content people find relevant. Here are a few tips to help you build your audience:
  • Don’t just upload your videos on YouTube, share your content to your other social media platforms like Facebook, Instagram, WhatsApp, Telegram, etc. You can also ask your family and friends to share the videos you upload to get more audience.
  • Try to engage your audience by responding to their comments on your page. 
  • You can thank the consitent audience in your videos. It will encourage them to do more.
In the next part of this article, you will learn how to monetize your YouTube channel to earn money. However, you need to follow the fundamental steps listed in this article. Earning money on YouTube requires you to put in a considerable amount of effort. It is not a get-rich overnight scheme. Reference YouTube Featured Image source: Techcabal
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This article was first published on 30th May 2022


My name is Agbagba Bukola. I write about the business and exciting world of fashion.

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