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African Business Magazine has named Dangote Group as the eighth most valuable brand in Africa in its “The Brand Africa 100” survey for 2013. It placed the group as the most valuable in consumer goods sector with a brand value of 216. According to African Business Magazine, “The study involved a comprehensive research among consumers 18 years and older, living in representative countries in metropolitan sub-Saharan Africa regions to draw up a list of the most admired African and global brands in Africa. Each respondent was asked to mention the five local and global brands they admired.” The Magazine also said, “But what is perhaps a little more surprising is that Dangote, the largest manufacturing conglomerate in West Africa, and Globacom, the Nigeria-based telecommunication service provider, are also in the lists. Both brands have managed to win the hearts of the communities in which they operate.”  
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This article was first published on 29th October 2013

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