Creative Ideas To Run Social Media Contests

Several businesses are searching for ways to increase engagement on their social media pages. Running social media contests might just be a viable way out. Social media contests will help you drive traffic to your site and social media pages, in exchange for giveaways such as discounts and shopping vouchers. So, invariably, the benefits are limitless.

Set your contest goals and rules

Technically, your contest rules will be determined by the goals you want to achieve through the contest. It might be to have more engagement, more sales, more followers, more tags, etc. Whatever your goals are, you must be clear on them, as they will guide you in setting the rules you want your participants to play by.

Publicize the contest

What is a contest without participants? The only way you can get people to participate is to let them know that such a contest exists. An easy way out will be to run an ad, in addition to posting it on your feed and stories. If you have a website, you can also publicize it there, so that even a random visitor to the website will get to see it.

Depending on what your business is all about and what you intend to achieve with your contest, you can have a contest option like asking for tags. Here, you ask your participants to tag friends, and the participant with the highest tags gets to win. You can also run photo contests. If you are modelling, fashion or beauty brand, this will be a good fit. Ask your participants to take pictures of themselves or others, and the finest takes home the prize.

Another contest idea that could be implemented is asking them to purchase your product and do something creative with it. You can also ask them to share their stories with you, where the most inspiring (depending on your contest goals) wins the prize. I believe these few ideas can help you kickstart that social media contest you’ve always wanted to run. However, don’t forget to thank me later. Cheers!