Dealing With Competition In Business
Competition in business is the contest or opposition among the companies selling similar products to a similar target audience to get more sales, increase profits, and gain more market share. Read more about Business Competition is actually healthy for businesses, because it forces you to innovate, keeps everyone on their toes, thereby staying ahead […]
Read This Before Building Your Content Strategy
Using social media as a tool in business requires that you have a strategy. If you have to churn out content, you need to be able to tell what your audience needs, the format they will most resonate with, and the action you want them to take. Read more about Business Trying to consider […]
Are You A Defensive Entrepreneur?
It is always advised to build a company that resonates with your passion and needs as a human being. This is great, but it comes with a lot of excesses. Read more about Business A lot of people talk about the tips and hacks in building a business, securing partnerships, scaling, acquiring talents, building […]
How To Stand Out As A Start Up
Creating a start-up is not rocket science. In this day and time, there are many startups that have been founded by very smart and amazing individuals from all over the world, Nigeria inclusive. Unfortunately, one can see that although these companies provide necessary solutions, they are unable to find a big break that should […]
How To Create Your Niche Audience
When trying to break a company through its first 3 years, the challenge comes in the place of knowing the specific audience to target for that growth. While there might be a product waiting to be launched, there is a problem of the right audience that would cause enough wave to bring that product […]
5 Must-Read Financial Books Written By Nigerians
No matter how much civilization takes over the world, books would never grow extinct. Reading has been attributed to one of the keys to successful people. It helps expose the mind to infinite possibilities and increase insight into the different subject matter. Since we have established that books are important for growth, how do […]
Step By Step Guide To Sending A Cold Email Pitch
What is a cold email? Read more about Career According to Wikipedia, a cold email is an unsolicited email sent to a receiver without prior consent. It is like a cold call but less intrusive. Cold emails are sent for several reasons. They include pitching to investors, sending PR packages to influencers, pitching to […]
Top 8 Most Secure Jobs In 2021
From the COVID-19 pandemic, we saw it all—lay-offs, reduced salaries, new terms of employment, etc. The scope of work has rapidly changed, and it caught us by surprise. Read more about Career Job security is undoubtedly anyone’s dream in pursuing a career. Job security in 2021 requires skills in demand. Before you scroll down […]
Myths Of The Nigerian Start-Up Community
Nigeria as a country has become host to a vast array of businesses and start-ups. The backward movement of the Naira has in no way affected the forward movement of individual owned businesses. Read more about Business More often than not, one might even say that the harsher the policies, the more the determination […]
What You Should Know About The Labour Market
For anyone looking to climb up the corporate ladder, upon completing their education, it is often said that they are proceeding into the LABOUR MARKET. In this stage, one is expected to look out for jobs and internship opportunities. Read more about Career According to Investopedia, the labour market is also referred to as […]
How To Scale Your Business To The Next Level
Understanding when to scale your business is important. No one is a tree neither is your business. Scaling to increase your business profit margin is a good reason. What is even better is scaling to obtain the freedom you need by broadening the scope of your business and hiring qualified talents to run the […]
All You Need To Know About The Non-Fungible Token
Why pay for a digital asset when you can always look at it for free? It’s weird, right? Read more about Tech When people have wealth in abundance and are living a comfortable life without worries, they tend to create value out of things that have no inherent value. Fungible can be defined as […]
What Recruiters Won’t Tell You In A Screening Process
For several reasons, people do not get called back after applying. Occasionally, they may make it through, but do not get past the interview stage. Read more about Career Hoping that just your experiences/expertise is enough to get you a job is relatively wrong. While it is an essential requirement in your search, there […]
10 Valid Reasons To Quit Your Job
Quitting your job can be pretty scary and even difficult, but it does not mean you shouldn’t do it, anyway. Read more about Career The feeling is not pretty, you get endless ‘Whys’ you need to provide answers to. It also comes with a sense of guilt which can hold you back from making […]
Challenges SMEs Face And How To Overcome Them
Starting a business comes with the feeling of accomplishment at the beginning until it’s time to face real-world situations. Read more about Business Small and Medium Scale Enterprises are the heart of the economy. But with the name, ‘small and medium scale’ comes a ton of stifling challenges even before they think of starting […]
How To Maximize The Last Quarter Of The Year For Your Business
With Quarter 3 already gone, the year is wrapping up, which translates to pressure on businesses to intensify efforts to meet targets and goals for the year. Read more about Business The last quarter of the year is known to be the busiest of all quarters. With holidays drawing closer, employees taking breaks to […]