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  Applications are currently open for the Google Hustle Academy 2022. The program, which is designed for businesses and startups in Africa, is intended to train enterprises and their founders and help them scale their operations on the continent.
Read more about Opportunities
Startups selected from the pool of applicants will participate in a week-long bootcamp, most of which will happen live and online. They will learn to boost their revenues, be prepared for investments, and build a sustainable business.  The sessions will draw the startups involved into an interactive learning process. There will also be an opportunity for one-on-one mentorship from experts, and the chance to network with other founders.


Businesses and startups chosen to take part in the academy will benefit from it in the following ways:
  • Attend online practical learning sessions free of charge.
  • Acquire useful knowledge about designing and delivering on business strategy, business development, financial planning, and professional pitching, among others.
  • Gain insights by networking with fellow participants and examining best practice examples.
  • Attend guest-speaker events where they will learn from experts and market leaders.
  • Get opportunities for one-on-one mentoring that will help participants gain crucial knowledge and meet their specific needs.

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Applicants are expected to meet these conditions:
  • Operate within one of the academy’s three target countries (Nigeria, Kenya, or South Africa)
  • Should have at least two full-time employees
  • Have a business plan, a defined product or service, and intend to grow these
  • Must have been in operation for more than 12 months
  • Must have generated profit within the last twelve months or be between one and three months away from breaking even
If you would like to apply for the Google Hustle Academy 2022, click here. Featured Image Source: Enrich Africa
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This article was first published on 14th February 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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