Latest News & Updates
How To Develop A Standard Marketing Plan In 5 Simple Steps
12th October 2022
If there is no plan to market your business, you will soon be out of business. This is because having a business is not enough; that is one side of the coin, having a marketing plan is a key to staying put in business. A sound business plan takes your business to the next … Continue reading How To Develop A Standard Marketing Plan In 5 Simple Steps
5 Common Hiring Mistakes and How to Avoid Them
Oftentimes, the hiring process can be daunting. Especially when you are in a hurry to fill a vacant position. In a bid to get things done amidst the challenges, HR managers and business owners make certain mistakes. Despite the fact that there is a thin line between falling into these mistakes and not bulging, … Continue reading 5 Common Hiring Mistakes and How to Avoid Them
4 Sure-fire Ways To Increase Your Digital Marketing Campaign ROI
Marketing is an investment. And like every other kind of investment, there is a need to get some return on the investment. Marketing campaigns are expensive. It will be unwise to churn out funds into this process and not get anything in return. For you to make considerable progress in your business, you need … Continue reading 4 Sure-fire Ways To Increase Your Digital Marketing Campaign ROI
What Is A Sales Funnel?
An instrument used to track leads as they transform from prospects to clients is a sales funnel. You can improve your sales and marketing efforts by looking at your sales funnel. Read more about Business All sales funnels are not created equal, even though they may be used for any internet business and marketing … Continue reading What Is A Sales Funnel?
Brands We Love: LeadCapital
LeadCapital is a financial services company which provides financial advisory and corporate finance services to individual and institutional clients in Nigeria. It is headquartered in Lagos and has offices in Abuja and Port Harcourt. From these sites, it serves organizations of varying types and sizes across the country. Read more about Business The company is … Continue reading Brands We Love: LeadCapital
3 Effective Ways To Price Your Products In 2022
The year is not over yet until it is. There are certain things you can still get right with your business within the next three months, which will set you up for greater success in the future. One of these things is the price factor of your products or services. A lot of business people … Continue reading 3 Effective Ways To Price Your Products In 2022
Tips For Creating Engaging Newsletters
You can’t just scribble anything and expect your subscribers to open, read, or even take action on your newsletter. It has to be as engaging as possible, to allow for a response. Several times, businesses just go all out to send newsletters to their email subscribers, without paying enough attention to the quality of the … Continue reading Tips For Creating Engaging Newsletters
How To Create And Maintain Good Business Partnerships
In one way or another other in our lives, we get into partnerships. It could be for the purpose of a business deal, marriage relationship, academic friendship, mentorship, etc. However we look at it, we need people to survive. But it is not in bringing random people into our spaces. It is more about ensuring … Continue reading How To Create And Maintain Good Business Partnerships
How To Sell On Twitter
If you aren’t using social media for business, you will constantly lag behind your competitors because of how much it has evolved as a tool. To be successful on various social media sites, you need to use different techniques. For example, Instagram focuses on media, whereas Twitter focuses on text. When establishing a strategy, … Continue reading How To Sell On Twitter
Ways To Gain More Website Traffic
For several reasons, website traffic is vital. Your website will have more prospective clients the more individuals that visit it. The amount of visitors to your website determines how many chances your company has to make a good first impression, provide quality leads, share your brand, and develop partnerships. Building trust and relationships will … Continue reading Ways To Gain More Website Traffic
How To Effectively Use SEM
Search engine marketing is known as SEM, SEM is a very efficient technique for small businesses to connect with their target market, attract new clients, boost sales, and lower acquisition expenses. Read more about Tech Increasing a website’s visibility on search engine results pages through paid search advertising is referred to as SEM, an … Continue reading How To Effectively Use SEM
Problems And Prospects of the POS Payment In Nigeria
The Point of Sales (POS) use was introduced in Nigeria in 2013 by the Sanusi Lamido Sanusi Central Bank of Nigeria (CBN) led administration. This followed the introduction of the agent banking system and financial inclusion policy to reach the unbanked and underbanked population of the rural and semi-rural segments of Nigerian society through … Continue reading Problems And Prospects of the POS Payment In Nigeria
Stears, A Nigerian Data Startup, Secures $3.3 Million In Seed Funding
Stears, a Nigerian data startup, has announced that it has raised $3.3 million in its seed funding round. News of this broke earlier on Tuesday. Read more about Business The round was led by MaC Venture Capital, a US-based, seed-stage venture capital firm. Also participating were Serena Ventures (owned by former tennis star Serena Williams), … Continue reading Stears, A Nigerian Data Startup, Secures $3.3 Million In Seed Funding
Apply For the Premium Trust Bank Graduate Trainee Program
Premium Trust Bank, a contemporary bank with a presence in multiple locations across Nigeria, is seeking suitably qualified persons to join it as graduate trainees. If you would like to begin a career in banking, here’s an opportunity you may consider taking advantage of. Read more about Opportunities The bank, which commenced operations in April … Continue reading Apply For the Premium Trust Bank Graduate Trainee Program
Office 365 Email Security: Improve And Strengthen Your Security Features
11th October 2022
Office 365 is a popular cloud-based software solution, making it the primary target for hackers looking for a way to compromise email data. At Arravo, we provide the best Office 365 email security options to protect your emails from cyber attacks. It is crucial to use Office 365 advanced threat protection, a strong, multi-layered … Continue reading Office 365 Email Security: Improve And Strengthen Your Security Features
By guestpost
Experiential Marketing: How Brands Can Win Customers (Part 2)
10th October 2022
In our previous post, we discussed the concepts and rudiments of experiential marketing. We defined experiential marketing as the type of marketing brands undertake to give potential customers a feel of their products and sell the value of their brands and not necessarily their services and products. Read more about Business We noted that … Continue reading Experiential Marketing: How Brands Can Win Customers (Part 2)
Experiential Marketing: How Brands Can Win Customers (Part 1)
The concept of experiential marketing has not been experimented with by many Nigerian brands. It has been observed that foreign brands in Nigeria, such as Techno, Oppo, and primarily mobile device companies, have deployed the strategy of experiential marketing. Read more about Business According to studies, experiential marketing allows customers to directly use or … Continue reading Experiential Marketing: How Brands Can Win Customers (Part 1)
Latest Job Vacancies In Nigeria, Second Week Of October 2022
These are some of the latest job vacancies in Nigeria for the second week of October 2022. Software Developer, Libra Motors Libra Motors wants to recruit a Software Developer. This person will help to design, build, and maintain the company’s software systems. Read more about Opportunities Location Lagos State Qualification Applicants should have a Bachelor’s … Continue reading Latest Job Vacancies In Nigeria, Second Week Of October 2022
Flooding in Kortonkarfi, Lokoja: An Immediate Solution
8th October 2022
Following the flood incident around Kortonkarfi area in Lokoja in the last two days, heavy traffic has been recorded along the Lokoja-Abuja Expressway. Read more about News Given this development, the Federal Road Safety Commission (FRSC) has tweeted that all travellers to the South-West should take the Suleja-Bida-Mokwa road. Motorists going to the South-South/South-East regions have … Continue reading Flooding in Kortonkarfi, Lokoja: An Immediate Solution
Peter Obi Speaks on Transformative Governance in Nigeria at Harvard University
In his usual tour around the world, Peter Obi, Presidential standard bearer of the Labour Party, landed at Harvard University yesterday to discuss transformative governance in Nigeria. Read more about Politics Mr Peter Obi stated that Nigeria needs a transformational government at the event. According to him, he promised that he will: “offer a … Continue reading Peter Obi Speaks on Transformative Governance in Nigeria at Harvard University
How Businesses and Startups Can Integrate Offline and Online Retail Channels in Nigeria (Part 2)
Employing online and offline channels in your business is a crucial part of doing business in a post-pandemic world. In a previous post, I reported that in 2021, over 53% (over 300 million) Africans became active e-commerce purchasers. In 2025, the number will increase to 500 million, an over 20% growth. Read more about … Continue reading How Businesses and Startups Can Integrate Offline and Online Retail Channels in Nigeria (Part 2)
How Businesses and Startups Can Integrate Offline and Online Retail Channels in Nigeria (Part 1)
If you are a business owner, an entrepreneur or a startup founder in Nigeria, the past three years – the years of COVID-19 and the global economic meltdown – must have taught you vital lessons about being adaptive and agile in your distribution channels. Read more about Business During COVID-19, we saw massive porting … Continue reading How Businesses and Startups Can Integrate Offline and Online Retail Channels in Nigeria (Part 1)
The TETFUND Alliance For Innovative Research (TETFAIR) Program for Nigerian Academics and Researchers
The Tertiary Education Trust Fund (TETFUND) invites academics and researchers at universities across Nigeria to apply for the TETFUND Alliance For Innovative Research (TETFAIR) program. If you are an academic or researcher affiliated with a Nigerian university and you have an innovative solution that’s in its idea or early stage, you should consider applying for … Continue reading The TETFUND Alliance For Innovative Research (TETFAIR) Program for Nigerian Academics and Researchers
SME Spotlight: Pixie Technologies
Pixie Technologies is a Web Services Company located in Lagos. It provides products and solutions to businesses seeking to establish and sustain an online presence. These offerings include website design, software development, hosting services, Search Engine Optimization (SEO), and internet marketing. Read more about Business As one of a myriad of web and IT service … Continue reading SME Spotlight: Pixie Technologies
How To Do Market Research
7th October 2022
We hear “market research” every day. But do we even know what it is, how much more, carrying it out? Market research, according to Hubspot, is “the process of gathering information about your target market and customers”. It refers to the process of understanding the market’s needs and measuring their purchase behaviour. Read more about … Continue reading How To Do Market Research
How to Increase Engagement on Social Media
Several factors can affect the effectiveness of your social media pages. One of them is engagement. A lack of or inefficient engagement goes a long way in hindering your visibility and eventual revenue that could be generated from social media platforms. Read more about How to In this case, you need to revisit your social … Continue reading How to Increase Engagement on Social Media
4 Ways To Sell Emotionally
Tom Snyder, the founder of VorsightBP, once said: “Every decision is emotional”.Marketing experts have confirmed that purchase decisions are made emotionally. This doesn’t imply that there is no element of logic in buying. However, a great chunk of every purchase decision is made once a brand can appeal to the buyer’s emotions. What does this entail? … Continue reading 4 Ways To Sell Emotionally
Steps To Retargeting Customers Via Instagram
Neal Schaffer defined retargeting as “an effective digital advertising method where potential customers are targeted with specific ads crafted from their online behaviours”. This simply means that online users’ activities are tracked so that one can target their search interests when advertising. Read more about Business For instance, if you are always searching for schools in … Continue reading Steps To Retargeting Customers Via Instagram
Guide To Storytelling In Your Marketing Process
To succeed in your marketing process, you must tell good stories. People resonate better with stories; you must be good at storytelling to grab their attention. Stories appeal to the emotional sides of people rather than the logical ones. You might have heard or read that customers don’t buy based on logic but on emotions. Read … Continue reading Guide To Storytelling In Your Marketing Process
Apply For the Sterling Apprenticeship Program (SAP) For Nigerian Secondary School Leavers
Sterling Bank invites young Nigerians who recently graduated from secondary school to apply for the Sterling Apprenticeship Program (SAP). Persons who meet this criterion have the chance to further their education via learning tracks that adequately prepare them for life in the corporate world. Read more about Opportunities The Sterling Apprenticeship Program is the product … Continue reading Apply For the Sterling Apprenticeship Program (SAP) For Nigerian Secondary School Leavers
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