For event managers, event planners and event organizers, attracting the right audience to your corporate event is one of the most important and challenging tasks on your event checklist.
Not only is this task challenging, it could also be expensive and as event managers, you may have to work with a small budget for marketing your corporate event.
Let’s take a look at several effective online tools you can use to attract your ideal delegate to your next corporate event.
LinkedIn messages: LinkedIn is today’s biggest professional network with over 1 million Nigerian business professionals and over 300 million professionals globally. To attract your delegates using LinkedIn, you could use the InMail feature (if you are a Premium User) or the simple Message feature.
The message feature allows you to send direct messages to your connections on LinkedIn. The fantastic thing about the message feature is you can filter your connections by title, company and even location, which allows you to target your delegates.
Events Directory: Getting your event listed on events directories will increase your presence on search engines like Google, Bing and Yahoo. Certain events directories even go ahead to promote your event to their email subscribers and social media followers.
Facebook Events: If you have a corporate company page on Facebook, then use the Facebook Events feature. The Events feature allows you to send invitations to your friends on Facebook and create real exposure on the biggest social network today.
Twitter Chats: Twitter is so effective at creating ‘’buzz’’, if you know how to use this platform. To create buzz around your event on Twitter, you’ll need an official #hashtag for your corporate event. You could also enlist the help of your speakers and several industry leaders and influencers to promote your event by running tweet chats with them ahead of your event.
Email: Email is the preferred communication channel for many business professionals. Sending out a periodic email newsletter with relevant information on your topic subject with a link to your online registration page will attract more delegates to your event.
In order for any of these tools to be effective, you need to:
- Clearly define who your ideal delegate is
- Offer your delegates valuable information around your event topic
- Start promotion on time
ConnectNigeria.com provides the most effective promotional tool for corporate events, seminars, workshops, trade shows and exhibitions.
About the Author: Mason Frederick Chegwe shares useful information you can use to achieve your marketing goals.
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This article was first published on 13th September 2014 and updated on September 14th, 2014 at 7:40 pm
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For event managers, event planners and event organizers, attracting the right audience to your corporate event is one of the most important and challenging tasks on your event checklist.
Not only is this task challenging, it could also be expensive and as event managers, you may have to work with a small budget for marketing your corporate event.
Let’s take a look at several effective online tools you can use to attract your ideal delegate to your next corporate event.
LinkedIn messages: LinkedIn is today’s biggest professional network with over 1 million Nigerian business professionals and over 300 million professionals globally. To attract your delegates using LinkedIn, you could use the InMail feature (if you are a Premium User) or the simple Message feature. The message feature allows you to send direct messages to your connections on LinkedIn. The fantastic thing about the message feature is you can filter your connections by title, company and even location, which allows you to target your delegates.
Events Directory: Getting your event listed on events directories will increase your presence on search engines like Google, Bing and Yahoo. Certain events directories even go ahead to promote your event to their email subscribers and social media followers.
Facebook Events: If you have a corporate company page on Facebook, then use the Facebook Events feature. The Events feature allows you to send invitations to your friends on Facebook and create real exposure on the biggest social network today.
Twitter Chats: Twitter is so effective at creating ‘’buzz’’, if you know how to use this platform. To create buzz around your event on Twitter, you’ll need an official #hashtag for your corporate event. You could also enlist the help of your speakers and several industry leaders and influencers to promote your event by running tweet chats with them ahead of your event.
Email: Email is the preferred communication channel for many business professionals. Sending out a periodic email newsletter with relevant information on your topic subject with a link to your online registration page will attract more delegates to your event.
In order for any of these tools to be effective, you need to:
