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From poor sales to obscurity to total market dominance by competitors to being ignored by the market to the death of a brand, the decline in brand popularity is not something any business should witness.
Feed The Market’s Obsession
Don’t Introduce Sudden Changes
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For example, if you’re a thought leader who has built a reputation on personal development, don’t suddenly switch to becoming a sports pundit because you found it a new interest. Those who loved you as a thought leader may not extend the same love to the new you. Psychologists advise us that humans are naturally afraid of changes. If you are going to introduce something new, ensure it is according to the popular demand of your audience.
Remain In View
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Netflix has been able to capture the minds of Nigerians with exciting content. For instance, despite Coca-Cola’s success, it spends $ 1 billion annually on advertising. And even if you don’t have a new release, be available and engage your audience on social media.
Explore Negative Marketing
Final WordsTry to sustain popularity. Without maintaining momentum, the noise of your competitors will drown you. Hence, we provide tips such as feeding the obsession of your audience, avoiding any introduction of sudden changes, remaining in view and engaging in negative marketing. Featured Image Source: The Mastering Entrepreneurship Blog
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