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Given the current economic meltdown and irregularities, small businesses are always at risk. It is easier for these businesses to suffer or simply crash. This means that there is a need for small businesses to have a certain level of survival skills. As a small business owner, it is important that you figure out where your business currently is and how you can prevent it from crumbling.

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In this article, I will discuss 4 survival tips for your small business. So, are you interested in knowing how you can survive in these times? Read on.

Work on your budget

Your business budget says a lot about your business. It gives out information as to where your business is financially and how you are able to manage the resources you have. Since it gets even more difficult to make money these days, it is vital that you review your business budget and make do with what you have at your disposal. Generally, this is the time to work on your finances. Let your focus be more on generating revenue than recording expenditures. Have a priority list; know what is necessary and stick to it. When you make your budget for the year or the quarter, try as much as possible not to go overboard. Stick to what you have written down, as excesses could put you in debt.

Stay connected

This is a social and digital world. So, whether you are interacting with people via online platforms or through physical meetings, the most important thing is that you are making connections.

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This is one tip you should never neglect. Several businesses have been kept in business due to the connections they create. Attend industry-based events, and join social media groups and spaces that boost businesses in your niche. This will go a long way to maintaining your ground.

Staying connected also involves you connecting well with your customers. When people buy from you, they also expect that you will have some concern towards them. So, their patronage is not just a one-off thing, but a lifetime relationship. Remember that your customers are your greatest asset, so remain in contact with them via social platforms.

Be adaptable

Being adaptable is one of the best things you can do for yourself and your business in changing times like this.

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The market is changing every day, and the economy is getting harsher. You can only survive when you become adaptable. As things change, you will realize that it will no longer be business as usual. This means that your business model, communication process and overall operation will need to adapt to these changes.

Make improvements

It is vital that you make constant improvements in your business. New businesses are springing up every day, and the competition is getting tougher. In this case, only the toughest can survive. Constantly review your business model and the provisions of your business. Look for areas where your competitors are doing better, then improve on your own model. Remember that your competitors are looking for ways to outsmart you, so rebuild your business in a way that will make your business stand out from the rest.

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This article was first published on 4th July 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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