Read more about Business growth
Considering a full strategy for customer acquisition covers both acquisition and retention. The best way to enjoy customer acquisition strategy is to ensure that they are repeatable. In this article, I discuss the right techniques that help you to carry out a successful client acquisition strategy and acquisition.
Define The Audience
- What are my client’s pain points?
- What can I offer my clients with my product or service?
- What are my client’s demographics?
- How do my clients look for information?
Design Your Client Acquisition Funnel
Sign up to the Connect Nigeria daily newsletter
- How many prospects are searching for content that leads them to my business website?
- How many clients come from social media?
- Which audience do they each fit into, and what type of content are they interested in?
Use SMART Goals
Register to attend the Connect Nigeria Business Mixer
Choose Your Marketing Channels
- The best-performing content
- The audience
- The content your audience prefers
- Your competitor’s activity
Got a suggestion? Contact us: firstname.lastname@example.org
You might also like:
- Brands We Love: Tersus Limited
- How Kwik Logistics Company Ventured Unto E-commerce
- Five Ways To Leverage Technology To Attract New Customers To Your Business
- Fintech: Five Ways To Make Your Fintech Business Stand Out