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Hiring has never been as tedious and complicated as it is right now. Many a time, companies are not able to hire the best talent. They tend to miss out on the good ones, and even when they land the good ones, there are hitches here and there.

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This puts so much pressure on HR managers of companies and with this, they decide to contract the hiring to recruitment companies. Sometimes, even these recruitment companies are not able to deliver the right results. This only ends in frustration for all parties, as the right talent keeps roaming the streets, while they are well sought after.

In this article, I will discuss 3 talent acquisition strategies you can employ as a business in order to hire the right talent that will help your business grow.

Optimize your site

In this highly visual world, much emphasis is placed on visuals, and only the best get attention. In your attempt to recruit staff, you must ensure that your website (especially the career section) is well optimized.

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It is the first interaction candidates will have with your business, so make it a worthwhile experience. It should be appealing, easy to navigate and SEO friendly. It will enable them to find your job adverts and be encouraged to apply. You can also make advert placements on job-seeking sites like LinkedIn and GrabJobs. This will help drive the traffic of job seekers that visit those sites to yours.

Automate the process

Automating your recruitment process is the surest way to go. If your job placement is attractive enough, there are chances that you will receive tons of applications. Do you think you will be able to review all these applications and remain sane? That will be impossible. You will need an applicant tracking system (ATS) to track the applications. It will help in the management of job postings, scheduling of interviews, sending automated emails, etc.

Making use of artificial intelligence and machine learning is key at this point. They provide you with a technology to scan resumes and ensure the applications match the job posting.

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They will also help you sieve out the best applications, and you will be left with the few you will interview.

Embrace remote hiring

Truth be told, several companies have lost quality talent simply because they emphasized on-site hiring. Optimize your hiring process to the point that the interview and onboarding can be done virtually. The job itself might be an on-site job, but give your candidates the privilege of virtual interaction. It is true that there are many job seekers, but some of them are not able to travel and make certain expenses in order to attend interviews. Make it easier for them. Make use of video conferencing tools like Zoom, Microsoft Teams, etc. Remote hiring is simply a saver in terms of retaining candidates that will be qualified for the roles.

A bonus tip will be to request candidate feedback. After the application on your website or the recruitment site, incorporate a survey form that can get feedback from candidates on their experience during the application. It will help you know where you need improvement in your hiring process. In the long haul, you will be optimizing the entire process.

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This article was first published on 26th June 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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