Whether you choose to agree or not, the success of your business is anchored on the happiness of your customers. If your customers are treated right, you will certainly be smiling to the bank, because the referrals will be great. The truth is that customers decide whether your business succeeds or fail.
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Companies with the highest-grossing income often have a happy customer base. When you show customers that you care, you will certainly retain their loyalty. Business owners like Jeff Bezos, Bill Gates and Jack Ma have often pointed out that customers are the most important people in the company.
However, some businesses don’t know how to carry out innovative ways of showing customers that they care.
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Inform Customers How To Help Themselves
The best way to show your customers that you care is by teaching them how to take full advantage of your product. For instance, if you have invested in top-notch technology or some first-class apps, if your customers are finding it difficult to navigate through it, you might hardly earn their loyalty. Creating a solution in which customers can have seamless use should be your priority. Educating buyers on how to leverage new technology can take several formats. You might provide them with a link where they can watch videos or a blog site that gives easy steps to using your product. You can as well drop a customer complaint email or telephone number.
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Engage Customers Beyond Regular Transactions
Beyond the usual transactions, companies that create special moments for their customers often generate customer loyalty. When you create a persona of sound customer care, you are likely to get much information from your customers. For example, sending a “Thank you” message after a successful transaction could go a long way in endearing your company in the hearts of your customers.
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A personalised email, a greeting card or a text message says a lot about your company and it can create a lifetime impression. The goal of every company should be to retain customers through several touchpoints. However, this should not be room for bugging customers with incessant messages, emails and what-have-you.
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Use Each Customer’s Preferred Communication Channel
Today, with the advent of increasing technology, companies have the option of knowing their customers’ preferred channel of communication. It could be social media DMs, text, emails, and so on. However, there are countless cases where companies use their preferred channels to reach out to customers. This can put brands at a disadvantage.
Some customers are at ease with social media DMs, email or telephone calls. The best way to find out their preference is using a medium to run a poll on their preferences. You could engage your clients in an email to know their preferred channel. You can share Google Survey links in a social media post. This will give the needed data where you can operate from.
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Use Warranty As A Strategy
Strategic companies use warranties as a strategic way to show customers that they care. Warranty is a written guarantee, issued to the purchaser of an article by its manufacturer, promising to repair or replace it if necessary within a specified period. Using warranty is very pivotal for SMEs. It is a way of showing that you want customers to get value for their purchase.
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This article was first published on 13th January 2022
nnaemeka-emmanuel
Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.
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