A whole lot of entrepreneurs want their businesses noticed, but they rarely have the confidence to talk about their businesses. Sometimes, this feeling might come from a place of shyness or your inability to know how to introduce your brand into your discussion with others. Be it what it may, talking about your business is a formidable skill that you cannot do without. You have to be your own advertiser, even before you employ other means of advertising.
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In a world where people are exposed to tons of advertising content in just one day, entrepreneurs struggle to get a grasp of people’s attention. However, the key to getting people to notice your business, irrespective of other competitors in the market, is to hinge your brand on the foundation of originality. People can easily spot a copycat or a fake when they see one. Therefore, find your unique selling point.
In a bid to get people’s attention towards your business, ensure that you are noticed for the right reasons. This era of social media is the worst time to have a scandal because your reputation would go to the muds. Don’t get noticed for selling fake products, don’t get noticed for copying other people’s concepts, don’t get noticed for poor customer service, poor packaging, poor quality, etc. As much as the media (traditional and new media) can help you build your brand, it can also tear you down as quickly.
Below is a step-by-step approach towards getting your business noticed for the right reasons:
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Come Out From The Shadows
Operating a business with a mask of anonymity will not help you achieve visibility. People want to know who they’re buying from and if for whatever reason you have to stay behind the curtains, then you need to have someone on the forefront. Putting a face to your business builds people’s trust and confidence in your business.
What does your product or service stand for? Building your brand identity is crucial to getting people’s attention. What need does your product or service solve for people? What is your Unique Selling Point (USP)? Build your brand in style, quality, and uniqueness.
Getting people to notice your business is typically about networking. To get off the shadows, you have to meet new people and be confident enough to tell them who you are and what you do. You have to attend industry events, participate in charity events, do something for your community and host events on important dates for your business as well. A combination of these is a step in the right direction.
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People love to know that they are dealing with a professional. Therefore, you need to stay on top of your game. You need to know a lot about your industry and be willing to share your knowledge and experience. You can conduct seminars, speak at industry events, hold education sessions. This makes people see you as an authoritative voice in the industry.
This is a swift way of bringing you face to face with your target audience. Study your brand and your target audience well, then determine the social media platform which would best suit your business. Also, go ahead to monitor your social media marketing strategy for effectiveness.
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Ask For Customer Referrals/Reviews
There is no need to be shy about this. In fact, in the advertising palace, a satisfied customer is the best advertiser, and that’s why you ought to treat your customers with utmost care and respect. A happy customer/client is ready and more than willing to blow your trumpet to the ends of the earth.
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Team Up With Complementary Businesses
This is another way to get yourself out there and get noticed by your target audience. Partner with businesses that have a similar customer base to yours, but are not directly competing with you, and strategize ways to promote each other’s businesses. Run promotions with them, post each other’s ads on your websites. For instance, a bread company can partner with a flour company to promote sales.
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This article was first published on 11th December 2021
chidiogo-akaelu
Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.
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