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Your unique value proposition (UVP) is the guaranteed value your customers expect from your business as it evolves over time. This is what separates your business from your competitors, it also explains how your product or service can solve your customers’ problems, the specific benefits it provides, and why your target customers should choose you over others. Your Unique Value Proposition should include:
- How your product or service works.
- What makes it valuable?
- What makes it better than the rest?
Benefits Of Maximizing Unique Value Proposition
- Increases Brand Communication: Business Communication is a central part of your brand strategy, because it makes what you’re selling, product or service, more compelling to your target audience, thereby, increasing the attention of your customers, which in turn increases your sales rate. However, without a unique value proposition, a brand or business organization is bound to underperform and may never realize its true potential or commercial value. A strong value proposition helps you sharpen your brand strategy and brand communications, making it more effective and also more painless, because it enables you to avoid costly mistakes.
- Clarity on Key Elements of Your Brand Strategy: One of the major benefits of having a unique value proposition is that it compels you to make deliberate and careful consideration for the elements of your brand strategy. Articulating your unique value proposition increases your ability to achieve higher revenue and brings a lot more clarity around all elements within your brand strategy.
- Stronger Sales Conversions: Most business organizations consciously work hard to generate a unique value proposition, because it makes them a preferred brand over others and increases their loyal customers, thus, leading to higher sales conversions.
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How To Create A Unique Value Proposition
- Define Your Target Customers
- Explain Your “Why”
- Explain The Problem Your Product Or Service Solves
- Draft Your Message
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