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It is very possible to launch a campaign and not lose your mind in the process, provided you have a clear cut plan with systems and structures such that it runs on autopilot. A number of people tend to debate whether they need to have a team or not. There is no doubt, having a team makes your job really easy and seamless but if you have a business that cannot comfortably handle the cost, you can still launch on your own. All you need to do is have some technical know-how to automate processes. First of all, your Goals and Key Performance Indexes (KPIs) are of the most importance. You need to understand who you are speaking to, the kind of metrics to track and the best way to measure them. Set SMART goals to help you stay on track and make decisions in the best interest of your business. It could be that you want increased sales, visibility, new leads or launch a new product. The concept of your campaign can take any turn you want for the fact that it brings in the result you want but it is best you have a strategy. For instance, if your goal is to get more sales, make sure you do everything to make the buyer journey seamless and less strenuous for a lead. If you want more leads, set up an automation that leads people to your website, your newsletter or your social media pages. Always consider your content format and make templates. If you would like to use social media, you need to make designs – make templates so they are easy to create and infuse a content strategy that embraces social media and your user’s interest.
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You might need to create a timeline and make your budget even before your campaign starts. Ask yourself questions like these: How long do you want the campaign to last? Will you run the campaign in stages? Will you run ads? Will you outsource your promotional materials? Do you have overhead costs you need to take care of? Now that you know what you need for a campaign, how do you launch one and not end up being all over the place?
- Batch Create: This is very important if you want to create content for social media. Figure out the kinds of content you need to create, build your content strategy, create a content calendar and batch create. It saves you time as you can work on other aspects of the business.
- Use Automated Tools If You Don’t Have A Team: Replying to DMs and enquiries, responding to comments, posting content every now and then, doing follow-ups etc can be a hassle. In this case, explore scheduling and tracking tools to ease your burden of having to do it all.
- Have A Crisis Plan: This applies to your business all the time so it is not just during campaigns, it’s important to have a plan for when you have to put out fires or in cases where there is miscommunication, it happens in business, it’s not entirely a bad thing, just make sure to avoid it at all cost but whenever it gets to this point, have a plan for it, you’re more at peace this way.
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