Your Twitter follower count is a high measure of how successful your brand can be on Twitter. Therefore, you can’t afford to just view it as a vanity metric. A bigger follower count not only indicates greater industry importance, but also shows your audience, leads, and consumers are paying attention to your brand.
Twitter is perhaps the easiest social media platform to build a following from scratch because it is fast-paced and simple to use.
We look at four ways you can start building this following from scratch.
In comparison to Facebook and Instagram, Twitter necessitates a more aggressive content approach. The recommended tweet frequency, according to data by CoSchedule, is anywhere between three and seven tweets per day. Moreover, some brands tweet as often as 15 to 20 times per day, so it’s necessary to experiment and see what works for your brand.
You can use social scheduling software to schedule material instead of tweeting in real-time on a frequent basis. This practically allows you to gain new followers at any time of day or night.
Just like with other social media platforms, there are specific times when users are most active on Twitter. If you don’t pay attention to timing, you will end up tweeting when your target audience is offline. Data by Sprout Social shows that brands on Twitter often record the highest engagement during weekdays in the early and late afternoons.
Make Use Of Hashtags And keywords
Your tweets will be more likely to appear in searches if you incorporate trendy hashtags and common keywords. This will ensure your tweets get noticed by not just your followers, but also by many individuals who fall under the audience you are targeting.
It’s crucial to stay on top of trending topics that are relevant to your industry on Twitter. These trending topics are those that are receiving a large volume of tweets. Tweeting about them means you’ll be reaching a larger audience. You will, however, be competing with a slew of other tweets, so yours must not only be pertinent to the issue, but also unique, fascinating, and engaging.