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Video Of The Week: How A Nigerian Started An African Shoe Company With $100 in Lagos


There’s a lot of opportunity in Nigeria if you go searching. All it takes is a curious mind and the willingness to explore the greatness the country has to offer.

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In our video of the week, filmmaker and Youtuber, Tayo Aina interviews Tunde Owolabi, a young Nigerian who went exploring Nigeria’s rich culture and was inspired to start a shoe company when he discovered the beauty of Asoke.

Owolabi is on a mission to possess a substantial market share in the Lifestyle & Fashion industry by creating African-inspired products. His eye-opening interview with Aina is a great source of inspiration for budding entrepreneurs itching to change the status quo in Africa.

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Watch the video below.


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My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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