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Contrary to what some people think, hashtags are still very useful and can help to organically expand your reach on social media. Those clustered words that have the ‘#’ symbol in front of them (e.g. #iphone) can be an effective method to get more eyes on your posts. 

Although hashtags originally started on Twitter, they’ve are now a big part of several other social media networks like Facebook and Instagram. Because of how frequent they appear on social media, they may seem confusing. 

So, here are some ways in which you can be strategic with hashtags and use them effectively

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Do Your Research 

In order to make sure that you are using the hashtags that relate to your brand, content, and audience, you need to do some research. You can easily do this by doing a google search of the best hashtags in your industry. You can also search social media networks to see how people are responding to these hashtags and if they are being used for the right reasons. Try experimenting by using a combination of broad and specific hashtags to see what works. Interestingly, many successful marketers use a combination of both. Hashtagify is a great tool you can use to check out the best hashtags for your content. 

Make Use Of Trending Hashtags 

If you really want to attract attention to your brand and expand its reach, then you should make use of trending hashtags. Trending hashtags are hashtags for viral topics. Look out for trending hashtags that relate to your business and join their communities. When you’re part of a hashtag community, your content will be seen by people who are part of that community. Make sure your content is relevant to such communities so that you will attract the right target audience. 

Place Your Hashtags The Right Way 

On Instagram, you can use up to 30 hashtags per post. While many argue that using all the 30 may look spammy, there is actually no evidence to support this argument. Moreover, a lot of successful marketers use Instagram hashtags this way and they still get their desired results. On top of that, the main purpose of using hashtags is to make your content discoverable in the search functions. So, you can use all 30 hashtags at the bottom of your posts. 

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Unlike Instagram, it is not so easy to place hashtags in a way that they don’t interfere with your posts on Twitter, hence you’re better off using one or two hashtags, especially when they are as visible as they are on tweets. You can also use one or two hashtags on Facebook. 

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This article was first published on 15th November 2019

samuelokoruwa

My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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