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To thrive on social media, it is important to have a proper understanding of the kinds of posts that tend to do well. Every post should be relevant and aimed at being interesting, impressing, and engaging your followers. That’s why we’ve compiled a list of the different kinds of social media posts that successful business owners use on their social media accounts to drive engagement. Here is the first part of this article

Infographics

In recent times, infographics have become increasingly popular on social media. It is not hard to see why because the brain processes visual information much quicker than text. Therefore, infographics make it easier for people to absorb large chunks of information at a glance. As a business looking to drive engagement on your page, you can use this to your advantage by presenting complex pieces of information to your audience, using infographics. 

The key is to not just post any infographic but those that are relevant to your target audience. You can post these infographics and include teaser facts in the text to accompany these images and your followers will be prompted to click on your post for the full infographic. 

Read more on social media marketing tips

Personal Photographs 

In order to show the human side of your business and help your followers relate to you better, you should share personal photographs of yourself from time to time. This allows you to come off as authentic and signifies that the business comprises real people. 

Videos 

Time and again, video-based content has been shown to drive higher engagement than text-based content. Thankfully, you have Youtube at your disposal and other social media posts that encourage the use of video content. Like text-based content, you will want to vary the types of videos you post to maximise your social media engagement. Sometimes, you could post promotional videos, instructional ones and videos solely for entertainment. 

Behind The Scenes Photos Of Your Workplace

This is another great way to humanise a business and show its authenticity. For some reason, people love to see behind the scenes. They are a great way to tell the story of how you started a project and how you’ve reached the point you’re now at. These kinds of posts are usually shared on Instagram and Facebook which are often regarded as the more “social” platforms.

As a business, you can share pictures of your team when they are at work or engaged in some activity or the other. 

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Polls 

Polls are useful when you have a relevant question to ask your audience and you want to drive engagement in the process. Polls can also help you get ideas from your audience about the kind of content that resonates the most with them. 

Questions 

Like polls, asking questions is a great way to drive engagement and get the views and ideas form your audience about a relevant topic. All you have to do is ask questions that are relevant to your business and your target audience. 

Stories

Social media channels like Instagram, Facebook, and Snapchat allow you to tell the story of your organisation in a way that captures your audience effectively. With these “story” features, you can tell a story in a day using a combination of pictures and videos. Although they vanish after 24 hours, they are effective while they last. 

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This article was first published on 7th November 2019

samuelokoruwa

My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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