More businesses are going social because they understand that consumers are now tilting towards online channels as a means of communication to a higher degree than ever. This is why it is important to identify and choose a social media manager who will interface with these consumers and handle your page the right way fostering engagement in the process.
These qualities listed below are qualities you should always look out for when in search of a social media manager. You can also inculcate them or use them as a guide if you run your page yourself.
Here are the qualities of a good social media manager:
Social Media Savvy
You’ve probably heard this word used many times to describe someone who knows their way around social media. This is the first and foremost quality you should be on the lookout for in a social media manager. What level of engagement does the person have with followers on social media? Does the person keep up with the trends and most relevant information? Can he/she convey the right message through their social media posts? What does the format of the person’s social media page look like at first glance? A good social media manager should love being on social media and these are the telltale signs you can use to easily identify such a person.
Knows Their Audience
You can easily identify a good social media manager through the content they post on their page. What does their content look like? Is it all over the place or does every picture, video, or message posted have a hidden undertone of what the business is about? A good social media manager should be connected to your audience and have a buyer persona of who your ideal customers are.
Great Time Management Skills
As a business owner, there may be periods when you have loads of content to share or the nature of your business may require a considerable amount of posts on a daily basis. To curate content effectively, you will need a good social media manager that is up to the task when it comes to working within tight schedules. Your ideal social media manager must be able to schedule posts in advance. They should also have knowledge of the tools that will enable them achieve this effectively. https://connectnigeria.com/articles/2018/05/social-media-marketing-tips-4-strategic-tools-for-finding-great-social-media-content/
Great Customer Service Skills
To a large extent, social media management involves customer service. This means a good social media manager has to interface with customers regularly, answer their questions in a timely manner, and raise conversations with them through engaging posts. Moreover, for social media managers to be good at customer service they must have empathy with customers. Would their social media posts leave customers feeling the right emotions? Would they keep their cool and pacify customers when things are not going right? These telltale signs will help you identify a social media manager who is good at keeping customers or not.
A Good Eye For Design
The design and structure of the graphics you post as content go a long way in determining how customers receive your page. This goes to show how critical it is to find a social media manager who can distinguish between great and poor design. It also pays for such an individual to have basic knowledge and skills in photo editing software like Canva, Picmonkey and the likes.
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