Post Image
Nigerian singer and actor turned business man, Banky W, has been unveiled as an Uber brand ambassador. Country Marketing Lead for Uber in West Africa, Margaret Banasko, explained how careful deliberation went into the choice of brand ambassadorship.
“We decided to go into partnership with Banky W because we recognize the fact that he’s a well-respected artiste and has his hand across multiple industries including music, film, production and enterprise. He is incredibly engaging on social media and has a great rapport with his fans—characteristics that are extremely important to us as a brand that cares deeply about its customers.” — Banasko
Banky W is the first Nigerian musician to be awarded such honor. He couldn’t hide his excitement and took to his Instagram page to express his delight:

One of my favourite quotes is the one that says: “Give a man a fish, and you feed him for a meal. Teach a man to fish and you’ve fed him for life.” I believe very strongly in putting the people around me in a position to be more successful. My driver @lado212 is an awesome guy.. and I wanted him to be able to earn more than just his salary & tips, so I got a small car and we put it on Uber, that way instead of him sitting around all day waiting for me while I’m in the studio, office, or on set, he can hit the road and generate income for us.. and then we split it at the end of the month. It’s worked so well that I am now really hoping to continue to do this for more of the young people around me, as God gives me grace. I’m so excited and honoured to be @ubernigeria’s first Brand Ambassador. I genuinely love the service and I’ve been an avid rider for years – the convenience of it just made my life so much easier, home and abroad. I also love that it helps create employment for young people.. and I want to encourage more car owners, if they can, to use the service as a way to help more people around them and earn money on the side at the same time. And even if all you ever do is use an Uber as your designated driver when you’re out having drinks.. it makes too much sense. You should just #BankOnUber. I am, and I do ???????‍♂️ #brandambassador

A post shared by Banky W. (@bankywellington) on

You might also like:
This article was first published on 6th April 2018

adepeju

Adepeju Adenuga is a writer (considering where you are reading this, makes perfect sense). She holds a Masters Degree in Literature in English from the University of Lagos.

Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *